Shantanu Sharma

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How GDPR Will Impact For Your Facebook Ads (In Short)

The most trending topic of this month is surely the General Data Protection Regulation (GDPR), the new EU legislation which will become enforceable …

Facebook Ads

rel="canonical" and rel="alternate" both necessary?

We are fighting some duplicate content issues across multiple domains. We have a few magento stores that have different country codes. For example: …

How to Create a Landing Page Template for Your Theme

Landing pages are everywhere. If you’ve investigated SEO, or online marketing, or email list building, you’ll have been told to create a landing page …

Five Overlooked Strategies That Will Double Your CTR

The key to great ad copy is all about wording, right? Not entirely. No matter how strong your ad copy, there are strategies that you should consider incorporating if you want to increase your click-through-rate (CTR) success. Achieving a higher CTR leads to more visits to your website, which can …

10 Ways To Learn PPC Like a Pro

Businesses looking for online marketing and web services are rarely looking for one provision. Typically, they are looking for an agency that can act …

How to Easily Auto Update WordPress, Themes, and Plugins

Wouldn’t you agree that one of the greatest annoyances about working in WordPress is that little nag at the top of the admin dashboard that screams, …

A Complete Guide to WordPress Password Security

I know I talk a lot about how it’s your responsibility to ensure that your WordPress websites are secure. (Because it is.) That said, there are …

5 Best SEO Tools for Checking Google Keyword Rankings

It’s important to pick the right keywords when you first create a new website. After all, you’re not just using keywords in blog post or page …

The Anatomy of a Successful Website Pop-up

Websites used to be filled with lots of noise – pages full of flashy, ugly color schemes, too much text jammed into small spaces, and pop-ups that …

Implementing 2 Advanced Google AdWords Strategies

Find out how Dynamic Search Ads and Call-Only Campaigns can give you that competitive edge you need on Google AdWords.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it</i> …

How to Create a Social Media Marketing Strategy From Scratch

Here's a blueprint for a successful social media marketing plan.<p>This story originally appeared on Buffer<p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that …

A Guide to SMS for WordPress and Integrating It With Your Website

It’s funny. I think that for every step forward we make in bridging the physical gaps that separate us from one another, we take one step backward in …

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …

5 Hacks to Increase Clicks on Your Google AdWords Ads

I can tell within a matter of minutes whether or not your AdWords campaign will succeed.No, I’m not a psychic.But after reviewing countless …

AdWords

Blueprint for social media success

Managing multiple social media accounts can be a time-consuming nightmare.<p>If only there were a cheat sheet for navigating and mastering each …

8 Mistakes Business Owners Make Creating Their 'About Us' Page

Be ready to tell your story to the people curious to hear it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Despite being probably the most visited page on a business’s website, the "About Us" is often overlooked. It’s an afterthought following more seemingly important content and …

Read why internal links are important for SEO

internal links are links that point to another page on the same domain (same website). internal links are important for all websites, not just sites …

WordPress

Six questions startups should ask before hiring an SEO specialist

<b>Q: How will you launch our SEO effort?</b><p><b>Anna:</b> That’s the number one question to ask any potential SEO specialist. This inquiry will immediately demonstrate if the expert is competent in SEO. Start-ups should check whether this person takes into consideration many factors when they hire.<p>During an …

How to master the startup skills you don't learn in school

Got a million dollar idea but no way to make it a reality? It’s time to go back to school and get your startup education. Now you may be thinking, …

Google AdWords

10 Free Resources to Supercharge WordPress Theme Development

Creating your own WordPress theme is a great way to learn about the inner workings of the world’s most popular CMS. It also means that you can …

How to Measure Performance in Google AdWords

If you’re looking to increase your visibility, grow your traffic and boost your profits then Google AdWords is the marketing channel for you. Over …

5 Quick Tips To Improve Your AdWords Quality Score | Inc.com

In this article, we'll go over the concept of the Google AdWords Quality Score and offer some advice about how to improve it.<p>What's the Quality Score?<p>The Quality Score is a measurement of your ad's relevance to what users expect. It's defined as a number from 1 to 10, with 10 being the best.<p>AdWords …

AdWords

Candy-Free Easter Basket Ideas For Your Toddler

It seems like so much on the market today that is intended to go inside of Easter baskets is centered around one common item: candy. If feeding your …