Ray Runnells

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Here's Why SMS Marketing Is Literally the Best Idea Ever

Texts are quick and cheap, and always read by everyone.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>*Ding ding*</i> One new text. Maybe it's that cute boy you've been talking to in chem class. Maybe it's your boss wanting to congratulate you on your performance. Or maybe, just maybe, …

Everyone has a smartphone, so how do we advertise on it?

Dramatic headlines declaring the end of the smartphone boom followed last week’s IDC report unveiling slowed growth in the mobile device market. But …

Converting Social Media Engagement On Mobile Into In-Store Sales

The UK is a smartphone society: according to communications regulator OFCOM, two thirds of UK consumers use their mobile device for nearly two hours …

Public Relations

20 habits of unsuccessful and ineffective leaders

However, it's also worthwhile taking the time to understand what bad leaders do so that we can learn what to avoid which can be just as helpful.<p>Over my 25 years in leadership, here are some of the habits of unsuccessful and ineffectual leaders that I have seen, and in some cases, their …

Self-improvement

Things to Do Before Starting a Small Business

Image Source<p>The idea of starting a small business can be very intimidating. The pressures and pitfalls loom large, making one wonder if it is worth the effort. But with zeal, planning, and diligence you can deal with, if not avoid most of these pitfalls. The key here is a good foundation. So, …

4 Responsibilities Awaiting You When Launching Your Business - Small Business Trends

As a small business owner, there’s a lot to consider in the first few months and years. Whereas larger organizations have the ability to absorb costs …