Ravie Devani

12 Flips | 4 Magazines | 8 Following | 1 Follower | @Ravieee | Keep up with Ravie Devani on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ravie Devani”

How to find your people: A brief guide to crowdtesting

At the thin, early edge of lean startups, you’ll find a hypomanic, fast-talking guy named Justin Wilcox. He’s the one with the mohawk, black tie and …

Stephen Colbert Riffs On Mirriad, The Company That Specializes In Retroactive Product Placement

On Monday night's "Colbert Report," Stephen Colbert analyzed a recent Fox Business interview with Mirriad's chairman Roger Faxon ("and man whose name sounds more corporate than his company's"). Mirriad started in 2008 as a way to implement native advertising into TV shows, which is sometimes done …

What Makes for a Really Good Business Idea?

If you're thinking about starting a new business, you can test it out with this five-point checklist.<p>The prospect of starting a business can be frightening. It is a risk and a tremendous opportunity, equal parts challenging and, hopefully, rewarding. Given the enormous risk that's inherent in …

What Marketers Can Learn From Pinterest's Top Pins of 2013

Pinterest, the content-sharing site, today announced the top pins from 2013. So, why should marketers care about the announcement?<p>The pins remind …

How to Craft Jaw-Dropping Content & Become a Better Writer

Growing up, there was always a battle in my life: school vs. cartoons. School taught me to be structured—the elements of good writing, the processes …

Here's Why General Mills' Decision To Change The Cheerio Recipe Is Just A PR Stunt

This is a pure PR move, since none of the DNA or protein from genetically modified ingredients actually makes it into the recipe.<p>It's quite clear that genetically modified organisms (GMOs) currently in our food chain aren't harmful to our health, though there might be other negative environmental …

Jen Selter's Amazing Ass Landed Her Endorsement Deals

If you use Instagram, no doubt you have heard of Jen Selter, the 20-year-old New York woman who joined Instagram in March 2012 and rose to fame …

Will You Go Viral? Here's A Way To Predict

<i>The following post is by Roger Wu, cofounder of the business-to-business content distribution network, Cooperatize.</i><p>We’ve seen it too many times. Someone tweets something in poor taste, the Internet gets wind of it, and soon this person’s online reputation is destroyed (ranging from fired to fined …

What Brands Can Learn About Storytelling

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When Shane Snow finished Columbia University Graduate School of Journalism in 2010, he had no interest in getting a job in a newsroom. “I became a freelancer by choice,” says Snow, 29. Having paid his way through college doing everything …

The Secret To Interviewing: It's Not What You Say, It's How You Say It

Long before humans developed language skills, we found ways to communicate with one another. Even in the absence of recognizable words, we were highly attuned to nonverbal clues (think: lots of grunts and hand gestures). We had to be if we wanted to survive.<p>Of course, language eventually came along …

10 Phrases That Are Holding Your Career Back

<i>“The difference between the almost-right word and the right word is really a large matter–it’s the difference between the lightning bug and the lightning.”—Mark Twain</i><p>Whether dealing with clients, coworkers or superiors, how you phrase and frame your message colors the way people perceive you. The …