Raphael Bwalya

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Every book Barack Obama recommended during (and after) his presidency

Whether he was reading to kids at the White House, hitting up local bookstores on Black Friday, or giving recommendations to his daughters, former …

Men And Women Literally See Things Differently

The brains of men and women interpret visual cues in different ways, biologists find.<p>If you thought men and women tend to see things differently, you were right in a surprisingly literal sense.<p>As it turns out, this colloquial observation has a real basis in brain differences. New research finds …

Do This 1 Thing to Fix a Failing To-Do List | Inc.com

On my most difficult days, like when I was managing my startup while being a stay-at-home dad, the to-do list felt more than overwhelming. It felt impossible. Along the way, I found one simple trick that would keep my sanity.<p>Put one thing on your to-do list. Only one thing.<p>Here's how it works: The …

Time Management

Forget Your Ps; Mind the Four Ms of Marketing

Fifty-six years ago, E. Jerome McCarthy conceived the 4Ps of marketing: Product, price, place and promotion.<p>Today, product is still the starting …

The Best Leaders Know These 6 Tricks to Being More Approachable

Not being approachable could be your biggest leadership blind spot<p>Approachability is a trait that most people believe they have but few actually do. We know our own good intentions and believe that those shine through for other people to see. We think we're easy to talk to when, in fact, many of us …

9 foods with more vitamin C than oranges

Mice do it, cats do it, dogs do it, and even elephants do it. For some unknown reason, humans and our primate cousins (and, yes, guinea pigs, too) are the only mammals that cannot make their own vitamin C. While the rest of the mammalian world happily and effortlessly takes glucose and turns it …

Four Things to Keep in Mind When Training on Brand Voice

You need to create a cohesive brand voice, regardless of whether a rebranding project is handled internally or executed by an outside …

What Facebook Messenger's evolution means for advertisers

<b>As Facebook Messenger becomes more popular, it gives brands that many more methods – and that much more incentive – to connect with its millions of</b> …

How to Win by Keeping It Personal in Today's Sales and Marketing Climate | LinkedIn Sales Solutions

Remember that old saying? <i>“It’s not personal, it’s business!”</i>. Well not any more. These days, we resent having to deal with any business that isn’t …

Selling

What Facebook and Google get Wrong about App Promotion

When it comes to app promotion, Facebook and Google rule the world. Just as they tend to be key players in a variety of fields related to tech, social media, and online communications--the two heavy hitters continue to take the mobile advertising arena by storm--reeling users in with their unique …

How to Prove Marketing Technology Lives Up to the Sales Pitch

Marketers wear many hats. They are charged with building awareness, developing go-to-markets, optimizing journeys and experiences, and ultimately …

Book Marketing: Facebook Advertising For Authors With Mark Dawson

<b>Facebook advertising is a core part of my business now</b>, and I only started using it because of Mark Dawson. In this interview, we discuss why …

Hyper-Growing Fashion Brand Herschel Supply Has Turned Away 500 Investors

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I ask Lyndon Cormack whether he has ever been approached by investors looking to put money into the bag company he started with his older brother, Jamie, he laughs.<p>“Yeah, you want me to open my phone and see how many approached us …

Great Legal Marketing: Helping Lawyers Succeed in the Era of Avvo

“<i>Renegade Lawyer Marketing</i> focuses on giving attorneys tools to compete in offline and online marketplaces.” —LawyeristGreat Legal Marketing is run …

#ThinkContent 2016: Advice From the Experts

NewsCred’s fourth annual #ThinkContent Summit brought together over 1,200 content marketers in New York City to hear from a stacked lineup of …

Is Snapchat the Next Big Thing in Events?

It’s official. The tipping point on Snapchat for #EventProfs has come. Get on board or fall behind and find out why it is the perfect social media …

10 Golden Rules to Stop You Sucking at Social Media Automation

<i>"Social media automation is a godsend."</i><p><i>"Social media automation is the devil."</i><p><i>"You needsocial media automation."</i><p><i>"You need to avoid social media</i> …

How to Target Your Facebook Ads to Business Locations

Do you want to get your Facebook posts in front of an audience at a specific physical location? Have you considered targeting people based on where …

'Marketing Is Like Friendship': 3 Keys to Always

‘Marketing Is Like Friendship’: 3 Keys to Always-On Content<p>“Marketing is like a friendship. There are lots of pivotal moments in a friendship, like …

How to Start a Buying Frenzy: Two Creative Sales Campaigns Designed for Massive Growth

What marketing campaigns are you running to attract new customers and reactivate existing buyers?These are two good ones:• The Flash Sale Funnel<br>• The …

7 Proven Things You Can Do To Skyrocket Your SEO

Long tail keyword research. Broken link outreach. Expert roundup link baiting. Deep linking to relevant blog posts. Competitor tracking. Influencer …

Responsible shopper marketing: Rewarding customers for doing the right thing

In a 2015 Nielsen study, 72% of Millenials reported a willingness to pay more for products and services that come from companies demonstrating a …

Sustainability

Iterative Everything: 3 Ways Marketing and Branding Translates Into Products

Rapidly changing technology is forcing companies to constantly iterate and improve their business processes.<p>We live in an iterative, rapidly changing world. Today's hot product of the moment is replaced by tomorrow's next big thing which will soon become yesterday's news. From marketing to …

How to Prepare Your Organization for Marketing Automation

For anyone working in B2B marketing, it's hard to ignore the rapid ascendance of marketing automation over the past few years. If you take the time …

Humanizing the Customer, via Neuromarketing

Emotion influences our personal relationships, business choices, and buying decisions. That’s emotion in the moment — situational and reactive — as …

Chatbots are the future of advertising

Chatbots are the future—the future of advertising. Soon, we’ll be “chatting” with them all the time, at least if Facebook’s recent announcement of …

Houston SEO Tips: 5 Common Optimization Mistakes To Avoid

<b>PREVENTATIVE SEO MISTAKES</b><p>Are you struggling with Houston SEO and integrating it into your website's content? SEO is not an easy task nor can it be conquered overnight. However, it's one of the most important aspects in ranking high on search engines, driving more traffic to your site, and …

User-Generated Content: Marketing Team

Your content needs to stay fresh and be relevant to your audience. Here's how to use your audience's efforts to reach your goals.<p>Marketers have known …

3 Offbeat Ways to Grow Your Company

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You likely did a lot of research when you first began your business. Perhaps you even found a few influencers or advisors; maybe you scanned countless books, magazines and other sources.<p>The, after making large investments of time, money …