Ralph Steckel

51 Flips | 4 Magazines | 39 Likes | 4 Following | 1 Follower | @RalphSteckel | Keep up with Ralph Steckel on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ralph Steckel”

What Are The Industries Of The Future And How Can We Prepare?

Alec Ross, Author and Distinguished Visiting Fellow at John Hopkins University, shares his predictions on five of the industries of the future.<p>Most people have heard the statistic that 65% of jobs that today's students will hold haven't even been created yet. Those numbers have been around for …

How to Stop Cats From Peeing in the House

Because cats are fastidious about their own cleanliness, they also want their litter boxes to be kept clean. Some cat owners don't empty the litter …

By drawing 50 'states' according to income, study reveals 'developing countries' within the U.S.

The United States is one of the richest countries in the world, but it would look dramatically different if its 50 states were organized according to income instead of geography.<p>If that were the case, residents of the poorest state in the union would have a median household income that's just above …

Demographics

Can Trauma Experienced by Your Great-Great-Grandparents Be Passed on to You?

Our families pass on pieces of themselves to us in more than one way. Your eye color may be thanks to genetic inheritance, but not everything we …

5 Powerful Mantras to Help You Quiet Anxiety, Beat Self-Doubt, Manage Stress, and More

Use these simple slogans to rewire your thoughts, and feel calmer and more confident every day.<p>What if you could stop worrying (or feel more …

Can you solve the chess problem which holds key to human consciousness?

It might look like a simple chess problem, but this puzzle could finally help scientists uncover what makes the human mind so unique, and why it may never be matched by a computer.<p>75 years after Bletchley Park sought codebreakers in the Second World War by placing a crossword in The Telegraph, …

Artificial Intelligence

The Week in Review: Seven Earth-Size Planets Discovered

Astronomers discovered at least seven planets orbiting a star 40 light-years or 235 trillion miles from Earth, according to a study published Wednesday. The Earth-sized planets are all temperate, which means they may have water and the potential to support life.<p>“Answering the question ‘are we …

Universe

Actors, teachers, therapists – think your job is safe from artificial intelligence? Think again

Thanks to advances in technology, many jobs that weren’t considered ripe for automation suddenly are<p>In the battle for the 21st century workplace, computers are winning. And the odds of us puny humans making a comeback are not very good.<p>A January 2017 report from the McKinsey Global Institute …

Artificial Intelligence

9 tech trends that will make billions of dollars starting in 2017

Above all else, companies are expected to increase their spending on software and services (as opposed to hardware), as they all rush to buy their tech via the cloud computing model, where tech is hosted in the vendor's data center and delivered as a service over the internet.<p>Software spending is …

Machine Learning

Jogos do Conhecimento | Conteúdo de parceiros

Se você está vendo esta mensagem, significa que estamos tendo problemas para carregar recursos externos em nosso website.<p>Se você está atrás de um …

Making The Complicated Simple: Marketing In The Age Of Complexity

Picasso was asked once how he sculpted a lion. “That’s simple” he answered, “I take a slab of stone and remove everything that I don’t need.” Art, he added, is the elimination of the unnecessary.<p>So is smart marketing.<p>Marketing is becoming increasingly complex in a data-rich and technology-intensive …

15 Essential Jazz Albums to Know (and Own)

Joe Locke is a renowned jazz vibraphone player who has recorded with everyone from Grover Washington Jr. and Kenny Barron to the Münster Symphony …

Soul Music

China regulator will curb news that promotes 'Western lifestyles'

President Xi Jinping has embarked on an unprecedented drive to censor media that do not reflect the views of Communist Party leaders. Authorities have already issued rules limiting "foreign-inspired" television shows and put tougher penalties on the spread of rumors via social media.<p>Social and …

The Death of Country Music: Natural Cause or Homicide

Some days my bones feel weary. It especially hurts when I get down on my knees, slowly bend over, and flip through dusty shelves of old, used books. …

Why It Matters that the Feds Are Opening the Doors for Weed Science

By removing infuriating roadblocks, the federal government may have just ushered in a golden age for green research.<p>The United States government has once again renewed its commitment to busting people for having weed, affirming this week that it will classify cannabis as a Schedule I drug. As …

5 Technologies For 2031

Look back to the year 2001 and it’s hard to imagine how different the world was. Global Internet penetration was just 5% then, compared to 50% today, and connection speeds were frustratingly slow. Mobile phones were fairly common, but were capable of little more than voice or text. Google was still …

Batteries

How Inbound Marketing Killed Cold Calling

The No. 1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. …

3 Common Marketing Mistakes Small Businesses Make

Thanks to the internet and the availability of all the connectivity we could ever need, it has never been more appealing to start a small business. Whether you’re selling stuff from your home or simply connecting people looking for a service, all the success stories we read about brands like Uber …

Small Business

Discover Unexpected Visitors On Your Website

The way we interact with customers has changed dramatically. A recent shift allows us to know detailed information about visitors to our websites. If you want to stay ahead of the competition and serve your customers, you shouldn’t have to guess who is visiting your website.<p><b>The Evolution Of</b> …

5 Examples Of Rebranding Done Right

No matter how much you love your brand, eventually it may come time to change things up. Your target market may grow uninterested, you may develop a questionable reputation, or new competitive forces may put pressure on you to adapt. When you face these challenges, you only have two viable options; …

McDonald's

Why Marketing Needs To Promote The Product, Not The Promise

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. …

Why A Major Brand Felt The Need To Change Its Marketing Department

Another week, another story of a major brand making changes. Last week it was Mastercard who unveiled its new logo. This time around it’s The Clorox Company, whose SVP and CMO Eric Reynolds told me the internal changes they have made were done so because “to be relevant in today’s marketing …

Nine Ways To Get Customer Feedback

How do we know our customers are happy? How can we find out if we’re doing a good job? Or maybe more importantly, how can we find out if we’re doing a bad job?<p>We need to know what our customers, clients, members, guests, etc., think about doing business with us. It’s validating to know we’re doing …

Customers

The Most Misunderstood Marketing Discipline?

This year’s Cannes Lions International Festival of Creativity fueled a revolt by one of the marketing disciplines to join the throng of agencies pursuing the coveted Lions in recent years: public relations. And as more CMOs add PR as another string to their bow, or have dotted line responsibility …

Tools For CMOs That Are Making Outbound Marketing Hot Again

A few weeks ago I wrote of the tale of How Inbound Marketing Killed Cold Calling. This go round it’s all about the outbound side of the aisle.<p>For decades, outbound marketing has been a way to spread the word about a product or service. Businesses purchased billboards, ran ads in newspapers, and …

5 Signs That Traditional Websites Are Becoming Obsolete

For years, online marketers have based their entire branding, marketing, and advertising strategies on one fundamental concept: their website. Websites have been the structures we’ve come to rely on, even take for granted, as the essential functional components of the Internet. So far, they’ve …

Millennials Are Most Trusting When it Comes to Advertising

Whether watching TV, checking emails, or flipping through a magazine, it seems like everywhere we look there’s an opportunity for advertisers to …

Facebook starts selling offsite ads targeting non-users too

Facebook’s advertising network is already a colossal business — it helped the social network bring in over $5 billion in revenue in its most recent quarter alone — but it is about to take a step towards become the internet’s advertising exchange after announcing that it will start showing ads to …

3 Ways to Supercharge Your Content-Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative comments. But if done right, it will pay off more than any other type of content marketing. A tech-savvy and …

Marketing