Rafael Talero

266 Flips | 1 Magazine | 28 Likes | 4 Following | 27 Followers | @RafaelTalero | Customer Engagement & Multichannel Marketing in Pharma. IE Business School & Oxford SAID.Sales & Marketing. Follow me in Twitter: @Greek_Espartano

Healthcare: A Breakdown On Startup Driven Innovation In eHealth

<b>Author</b> Andra Cataniciu|<b>Design</b> Luca Nagy|<b>Executive Editor</b> Susi Wallner|<b>Copy Editor</b> David Prasser, Iryna Bursuk|<b>Web Development</b> Reza Rastgoo

Ocho tendencias emergentes en el sector salud

En nuestro último eBook “eSalud: las oportunidades del nuevo modelo” veíamos cómo la transformación digital que ya ha impactado de lleno en algunos …

Amazon y MSD se alían contra las enfermedades crónicas

29.07.2017 - 00:02<p><b>MSD</b> está trabajando de manera conjunta con <b>Amazon Web Services (AWS)</b>. El objetivo es investigar el desarrollo de soluciones …

The Rise of Voice Search: What Pharma Brands Need to Do Now

<b>Justin Fried</b><p><i>SVP, Emerging Media</i><p><b>Brian Cox</b><p><i>Associate Director, SEO</i><p>Today, 1 out of every 5 searches is a voice search. Yet, many brands are not set up to …

Pharma needs to evolve from customer-centricity to stakeholder-centricity

Being customer-centric has become recognised as the only way for any business, in any sector, to survive in this customer-powered environment. In …

5 health behavioural factors to incorporate in your marketing

Human beings are complicated creatures when it comes to health, particularly if their wellbeing involves a change in either their approach or their …

How to plan, execute and refine an excellent congress experience

Whatever therapy area you work in, medical congresses are one of the most costly, time-consuming andimportant marketing activities that your company …

10 digital transformation must-reads

Some IT leaders are growing weary of the phrase “digital transformation.” True, the term has become broadly used, to the point that it may describe a …

10 Ways Artificial Intelligence Could Make Me a Better Doctor

Artificial intelligence (AI) will redesign complete healthcare systems in the near future, but it will also impact the life of the “average doctor” …

Artificial Intelligence

Cómo definir un customer journey o mapa de experiencia del cliente

Más allá de la metodología para definir una estrategia de marketing, esta se soporta sobre una serie de pilares que la convierten en la guía de toda …

Qué sí y qué no puedes hacer en redes sociales

Cada vez más gente en todo el mundo se une a las redes sociales, sin importar edad, raza o estrato social. Y los médicos no se quedan atrás en esta …

Huawei Global Analyst Summit 2017 brings together global analysts, customers, industry partners, and opinion leaders. Key topics include the …

8 Important Questions Your Social Media Marketing Strategy Must Answer

Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, …

How to Make an Animated GIF: A Guide for Marketers

Looking for a way to stand out on your social media channels? Have you thought about using animated GIFs? GIFs give marketers a quick, informative, …

12 digital marketing and customer experience tips for success

You put on a show in Vegas, you gotta give the crowd glitz. And that’s exactly what Adobe did with its recent Adobe Summit 2017, which featured a …

Convierte tu teléfono en una tablet con este genial invento

Los que tenemos una tablet sabemos que está menos personalizada que nuestro smartphone y, además, no suele tener acceso a datos móviles. Al mismo …

6 ways chatbots are succeeding for brands

The initial excitement around the marketing potential for chatbots has tempered in the wake of less-than-enthusiastic feedback by some users. …

Para qué usar Twitter si eres un profesional sanitario

Si algo ha traído a la salud la tecnología, ha sido miles y miles de preguntas sobre nuevas posibilidades, situaciones, circunstancias, usos, y un …

Los expertos señalan el papel clave de los #biomarcadores en la selección de pacientes con #cancerdepulmon #CTIO2017 https://t.co/NfWplFTll4

España, territorio contactless: 6 de cada 10 usuarios ya pagan así...

El uso de medios contactless ha experimentado un notable incremento en Europa en el sector retail. En nuestro país, e<b>l 57% de españoles utiliza</b> …

Microsoft Takes Another Crack at Health Care, This Time With Cloud, AI and Chatbots

Microsoft Corp. is trying again in health care, betting its prowess in cloud services and artificial-intelligence can help it expand in a market …

Google Maps: 23 trucos (y algún huevo de Pascua) para ser un completo maestro Jedi

Este mes Google Maps <b>cumple 10 años</b>. Este fantástico servicio de Google (sin el que muchos de nosotros nos perderíamos todavía con más frecuencia) …

Qué significa CPC, CTR, CPM, CPL, ROI... Diccionario básico de...

El marketing digital en sus diversas vertientes –de contenidos, email marketing, mobile marketing, marketing de influencers, etc- ofrece múltiples …

How to Use a Competitor Dashboard to Destroy Your Competition

Competitors. They can be great teachers for those who are just starting out. They can be great role models for those wondering how much they can …

Conoce por qué debes incluir al Social Listening en tu estrategia de Marketing Digital

El <b>Social Listening</b> es una herramienta del Marketing Digital que asegura el monitoreo de los comentarios de los diversos usuarios de la empresa en las …

12 Social Media Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and …

Design Thinking en Pharma (e-book gratis)

La industria farmacéutica cada vez esta más <b>orientada a centrarse en su cliente</b>. El término "patient centricity" y "customer centricity" es cada día …