Rafael Odoom

26 Flips | 4 Magazines | 43 Likes | 1 Following | 6 Followers | @RafaelOdoom | Keep up with Rafael Odoom on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rafael Odoom”

How to Make Your Customers Stop and Like Your Photos When Scrolling Through Instagram | Inc.com

Anyone can snap a photo and upload it to Instagram. This means that our feeds are constantly flooded with endless streams of artsy teen accounts, celebrity-holding-a-Starbucks selfies, and filtered snapshots from nature photographer wannabes.<p>However, this is precisely what makes Instagram a great …

How Social Media Marketing Generated $7 Million in Affiliate Sales for This Entrepreneur

It's easy to make money with a massive social media following. The hard part is getting the massive following.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Father's Day is usually a day for celebration. But on this particular Father's Day in 2014, Jason Stone's home was burglarized. …

These 4 Social Media Tips Will Save Your Small Business from Failing | Inc.com

The online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't pull you under is more important than ever.<p>Adopting a future-proof social media strategy--one that becomes your first line …

Public Relations

Five Ways for B2Bs to Tap into Social

eMarketer’s Maria Minsker spoke with business-to-business (B2B) marketing experts about the best ways for B2Bs to leverage social media. Here are …

How To Use Instagram To Build Your Brand

Instagram recently passed 700 million monthly active users and is currently the most popular social media platform for Generation Z with over 59% of the cohort using it. With such massive growth, this platform is hard for any brand to ignore its power. But as people and companies launch their …

Marketing

11 Effective Ways to Use Facebook Ads

Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 …

4 Steps to an Unforgettable Social Media Strategy for B2B Companies

Social media should be profitable in the B2B sector, if you deploy the right strategy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’ve successfully used Facebook, Instagram, LinkedIn, YouTube and Twitter to generate leads and sales for my digital marketing agency, The Media …

Make $50,000 Per Month Through Facebook Advertising With These Top Tips

Develop a strategy that can propel your business forward.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There's nothing more rewarding than smashing through sales plateaus, and Facebook ads can help push your business to new heights. However, throwing money at the platform or creating …

Students are now majoring in social media stardom

You can major in going viral.<p>A Chinese university has developed a curriculum to make students social media stars.<p>The Yiwu Industrial and Commercial …

At 250 Million Daily Active Users, Instagram Stories Continues to Crush Snapchat

Instagram Stories now has 50% more daily active users than Snapchat.<p>In case it wasn't clear by now, <b>Facebook</b>'s (NASDAQ:FB) Instagram is crushing <b>Snap</b>'s …

Social Listening: Tools Retailers Can Use to Monitor Online Chatter

Social media provides a great space online to be, well, <i>social</i>. That should be obvious, but too many retailers use their social media accounts as …

3 Effective Tips for Marketing to Millennials

Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke and ambitions, curious and are not afraid to be opinionate or hold strong beliefs about their life values.<p>For marketers it's lucrative segment to tap …

Social Media isn't Marketing. What is it then?

Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved …

Public Relations

Introducing Twitter Brand Hub

Every day, millions of people Tweet about brands. Each Tweet has the potential to give advertisers new insights to better understand what customers, …

3 Ways Big Companies Are Connecting with Younger Consumers

By now, we have all heard a great deal about marketing to Millennials. Where do they shop? The internet. What don’t they like? Being pitched to. How do we know what they do like? They tell their friends (and the world) on Instagram, Facebook, Twitter, Pinterest, Vine, and other platforms that many …

Premier League in real danger of losing fourth Champions League place

Italy likely to overtake England in Uefa's rankings and that would have serious consequences for the Premier League<p>English clubs face the very real possiblity of losing one of their four Champions League spots after increasingly disastrous performances in Europe continued into this …

Soccer

Manchester United out to avoid third straight road defeat on trip to Saints

Despite sustained celebrations to a Europop backdrop in the Philips Stadion, Eindhoven's adjacent city centre was surprisingly quiet after PSV …

Man United search for a solution in defence after Luke Shaw's injury

Manchester United's Luke Shaw suffered a double leg fracture on his right leg and will undergo early rehabilitation in the Netherlands. While …

Man United signing Schneiderlin may be the sale that sinks Southampton

ESPN FC's Stuart Holden discusses the rehabilitation process Manchester United's Luke Shaw will have to go through to get back on the pitch after his …

How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost …

Why Marketing With Purchased Email Lists Is Like Unprotected Sex

Are you desperate to buy an email list for marketing? Bad idea. Like having unprotected sex, it might be tempting but it carries long-term risks.<p><b>I</b> …

Most Lawyers Suck At Online Marketing

Keith Lee<p>Yesterday, Kevin O’Keefe put up a post about a recent survey that found people select lawyers in much the same way as they have for the past …

7 Ways to Generate Leads from Social Media

(Source)In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. …

Strategies: 7 small business marketing tricks

As a small business owner you have a lot on your plate — creating your product or delivering your service, managing your money, motivating your employees, ensuring operations run smoothly.<p>Phew! How do you find time to actually attract customers? For an overwhelmed small business owner, how do you …

Small Business

Apple’s court win could force Samsung to change its smartphone features

Apple’s recent victory in a Court of Appeal (PDF) related to a four-year-old patent dispute could force Samsung to stop using certain features in its smartphones, reports Bloomberg.<p>The ruling concerns Apple’s patented slide-to-unlock, autocorrect, and quicklinks (which turns information like phone …

Mobile