Rafael Neitzel

68 Added | 1 Magazine | 223 Likes | 5 Following | 4 Followers | @RafaelNeitzel | Creating Business Value

What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation

<i>“If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company.” Jeff Immelt, former CEO of General Electric</i><p>The second wave of digitization is set to disrupt all spheres of economic life. As venture capital investor Marc Andreesen …

Innovation

Why Your Multichannel Approach Isn’t Working (And How to Fix It)

95 percent of marketers realize that multichannel strategies are important for targeting customers. It’s puzzling, then, that only 14 percent of them …

Customer Experience

Voice First + Data Strategy: A mudança do consumidor

A necessidade de se comunicar é uma constante no comportamento do ser humano e não apenas entre usuários de internet. Com o advento das novas …

Unlocking the digital opportunity in metals

Driving a full digital transformation of a metal company is a complex undertaking. To succeed, companies need to develop a scalable model, with a set …

Waste Mega-Trends: How Will Technology Transform The Waste Sector?

The waste industry is being permeated by many mega-trends.<p>One of those is the increasing use of technology.<p>Technology such as predictive maintenance, …

Você quer ser um inovador disruptivo ou incremental em 2018?

Seja disuptiva ou incremental, a inovação deve levar em conta a capacidade de investimento e a maturidade do negócio<p>Inovação foi a buzzword de 2017. …

Introducing the 5 Stages of the Intrapreneur’s Journey

There’s no shortage of innovation buzzwords and catch phrases in tech:<p>“Fail fast and fail oftenâ€�…"Lean This, Agile Thatâ€�…â€�Something …

The Banking Industry Sorely Underestimates The Impact of Digital Disruption

Digital technologies are rocking every corner of the banking industry. The speed and scope of disruption is happening at a pace that is catching …

Banking

Como a Tecnisa está mudando seu negócio com as "martechs"

Romeo Busarello, diretor da empresa e professor da ESPM, Insper e FIA, fala sobre novas tecnologias de marketing criadas por startups<p>Pense na forma …

Strategy Talk: Can the Latest Organizational Innovations Really Help Us?

<b>Dear Ken,</b><p><i>As head of HR, I’ve been searching for something to help our organization run more smoothly. Reading about ideas such as holacracy and the</i> …

Management

How to Create Better Brand Experience: Focus on Outcomes Instead of Buzzwords

What’s on your 2018 wish list? Maybe you’re hoping to be more disruptive, improve your win rates, or better manage expectations about your digitally …

Customer Experience

Construction industry’s fortune cookie, “Embrace innovation to increase productivity”

The construction industry has come a long way when in terms of embracing innovation. Leading Architectural engineering firms are running a race to …

Construction Industry

Storytelling and Selling: Expose Your Brand, Not Your SKUs

In true holiday spirit, commerce teams are laser-focused on key performance indicators (KPI), conversions and click-to-buy metrics. This focus works …

Customer Experience

How Net Revenue Management Boosts the Top and Bottom Line

<b>Article |</b> Stepping up net revenue management capabilities can help fast-moving consumer goods companies ensure that they are they are maximizing the …

San Francisco

‘Zero-based Supply Chain’ Drives Down COGS

Make no mistake: companies are still enthusiastically implementing supply chain cost-reduction strategies. After all, at least half of many …

Data Warehousing

Let the Customer Experience Drive Your Technology Design

It all started with a new Christmas decoration my wife had set her heart on. She’d been back and forth wondering if she should buy it. Last weekend, …

Customer Experience

Content, Credibility & Cost: CX Factors That Keep Consumers Coming Back

Information never sleeps in a 24-hour media cycle. Consumers rely on digital sources for news, entertainment, education, and more, making online …

IoT A Great Inventory Management Tool

According to the RSR most recent benchmark report, presented by Paula Rosenblum, “The Internet Of Things: Identifying REAL Benefits,” 98% of Retail …

Como enxergar se a Inovação e Tecnologia estão gerando valor ao negócio?

Diante de um cenário em que tudo muda de forma rápida e intensa, é preciso que as empresas estejam preparadas para melhor atender às necessidades de …

Getting personalization to work for your company and your customers

Personalization may seem complex, but the best companies know how to use it to drive growth quickly.<p><b>A successful personalization campaign</b> may rely …

Customer Experience
Carsharing
Internet of Things
Innovation

How Home Depot Solved The 2 Biggest Challenges Of E-Commerce

This article looks at how Home Depot's interconnected retail strategy has helped it build a foundation for strong, long-term online sales growth.<p>We …

Don't Forget The Fundamental Purpose Of Marketing Revolves Around Creating Value For Customers

As a marketing academic who does a lot of research and gives a lot of lectures and talks on this subject, it is my job to think about the future of marketing. These days, when marketing experts think about what lies ahead it tends to be involve technology in some way. We all get excited by the …

Marketing

What the Best Companies Do That Yours Doesn’t!

Many companies seeking to improve their Customer Experience (CX) understand the importance of putting the customer at the center of everything they …

Customer Experience

How Will You Grow in 2018?

With the fourth quarter of 2017 now more than half completed, many B2B companies are well into their planning for 2018. Senior company leaders are …

The state of digital advertising strategies, in 4 charts

Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on …

7-Eleven is getting more digitally savvy — and treating Amazon as a friend

About a year ago, 7-Eleven brought on Gurmeet Singh as its first chief digital officer to figure out the best ways for the retailer to get more …

Brand Execs Say Digital Transformation Requires a Cultural Shift, Not Just a Technological One

When it comes to transforming a company’s digital operations, customer experience is front and center, even while internal changes to company …

Advertising Industry