Rachel McFarlane

47 Flips | 5 Magazines | 197 Likes | 20 Following | 19 Followers | @RachelMcFar2014 | Keep up with Rachel McFarlane on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rachel McFarlane”

Top UI Design Trends to Expect in 2017

Serif Combos by Marina Matijaca for Spelar<p>This guest column is authored by John Stone, SEO Consultant at Nirmal Web Design<p>The last couple of year saw …

UI Design

Seven rules for perfect Japanese typography

<i>“Our product has traction in Japan! What now?”</i><p>If you find yourself asking this question, you’re in good company. Japan is an amazing place to have a …

11 tips for creating (or changing) a logo that can grow with your company

If your new logo design causes even a fraction of the confusion that Uber's recent rollout did, you might want to take a step back and consider …

Medium for Business: The Complete Guide for Marketers

Have you considered publishing your content on Medium? Are you looking for a way to distribute your ideas to a larger audience? In this post you’ll …

Social Media

13 Actionable Tips For More Awesome Marketing Presentations

Many moons ago, before I became a WordStreamer, I applied for an entry-level position at a company that required six (yes, SIX) rounds of interviews. …

10 Top Tips on Creating Flat Design Graphics

In this article we’ll be talking about flat design. You’ve probably heard about it as it is one of the main trends in design for a few years already. …

UI Design

How Often Does A Brand Need A Makeover? - B&T

Influencer marketing agency HooZu has announced the appointment of Rebecca Evans to the position of client services director. Evans brings diverse …

7 Psychology Secrets for Impactful Web Design

Using psychology in web design can give a site a substantial competitive advantage and help increase its user engagements. In brief, psychology in …

UI Design

51 Free Web Design Resources Guaranteed To Help You Design Better

Creating a unique and user-friendly website quickly and effectively can be a stressful and cumbersome task. There are endless possibilities in the …

Icons, fonts, tools and more resources for Android developers

An app is much more than just a bunch of code and an idea. To really bring your app to life, you’re going to need a lot of additional resources including images, fonts, animations, icons, sound effects, music and more. This is great if you’re someone who loves all aspects of design and is …

Four brands with a brilliantly funny tone of voice

Innocent DrinksInnocent is arguably the global benchmark for consistent ToV. Its strapline, ‘We make natural, delicious drinks that help people live …

Social Media

Military May 3D Print its Grub

Armed Forces engineers are exploring the culinary and nutritional possibilities of 3D printers<p>Known for its investment in developing cutting-edge …

Five of the best reusable coffee cups

The desire to drink coffee yet also walk around has led to more than 2.5bn cups being thrown away every year in the UK. You may have assumed that they were recyclable, as they are made out of paper; in fact the recyclable bit is trapped under a film of plastic that stops the paper getting soggy. …

Is Your Social Media Marketing Stagnant? Think About Instagram

Every online marketer knows that social media is here to stay, and that it’s practically a requirement for an effective Internet presence. However, …

Adobe Updates Its Social Marketing Tools To Predict The Popularity Of Your Facebook Post

Adobe is announcing new predictive capabilities for Adobe Social — capabilities that should be particularly helpful to marketers wondering why some social media posts take off while others fall flat.<p>Bill Ingram, vice president for Adobe Analytics and Adobe Social, walked me through the new features …

Sorry – the page you are looking for has been removed

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

A Social-Media Marketing Primer Even Your Mom Can Handle

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the tenth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big …

Social Media

Marketing is failing to address social change ... why?

A breakthrough in marketing is essential for there to be a genuine breakthrough in capitalism, as I have previously written. This is essential given the unmet demand among people around the world.<p>You might then ask, is there real demand out there? And are companies not addressing this already?<p>The …

Keys To The Art And Science Of Social Marketing

If you’re a marketing leader, you often need to think like an artist. Using the right tone and pitch in your Facebook messages; crafting the storyboard for your 25-second YouTube video; evoking an emotional response with one simple tweet–these things require intuition, a sense of taste, and the …

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: What offline/online tools do you use for [social media] analytics?</b><i><br>-Valon Canhasi</i><p><b>A:</b> So much data. Over the past few years there have been analytics tools popping up all over the place, and frankly, it can be incredibly overwhelming for …

Marketing