Rachel Heaps

12 Flips | 1 Magazine | @RachelHeaps2014 | Keep up with Rachel Heaps on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rachel Heaps”

13 Common SEO Mistakes to Avoid

Online marketers spend a lot of time demystifying Search Engine Optimization (SEO), from the jargon and rules to new updates and algorithms. As the technology continue to advance, what you might know about SEO a year ago may no longer apply today.<p>Since SEO can be quite complex in its ever-adapting …

The Apple Watch Will Have One Key Advantage Over Other Smartwatches

A lot of that is because they share a common theme. They only act as mirrors of what's already happening on your smartphone.<p>That means every new notification — a new email, tweet, Facebook message, whatever — translates to a buzz and a flash on your wrist. It's annoying and completely ruins the …

In 2015 The UK Will Become The First Country Where Half Of Ad Spend Goes On Digital

This will make the UK the first country where over half of all ad spend goes to digital. Countries set to soon follow include Sweden, where 47% of total ad spend will be digital, Denmark (43%), Australia (42%) and Norway (40%).<p>The research, by the global media buying arm of WPP, forecasts that the …

Google Glass 2 to get Intel processor with focus on healthcare and construction markets

Despite the difficult birth, high price and privacy concerns, a second generation of Google Glass is in development and will be powered by an Intel …

The Fall of Facebook

The social network's future dominance is far from assured.<p>Facebook has won this round of the Internet.<p>Steadily, grindingly, it continues to take an ever greater share of our time and attention online. More than 800 million people use the site on an average day. Individuals are dependent on it to …

How technology is changing the way we plan and experience events

Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event …

5 Powerful Ways B2B Brands Can Amplify Their Social Media Campaigns

While it may have taken some time, it seems that businesses have finally caught on to the importance of social media and the many ways an online …

5 Tips for Getting Your Event Audience Buzzing on Social Media

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everybody wants the same things when using social media at events: a larger audience, and the right connections to potential partners. But one key detail that most people overlook is that it’s not just about <i>how many</i> connections you’ve …

13 Ways To Know If Your LinkedIn Summary Is A Winner Or A Snoozer

First impressions have gone digital. People are learning about you online before they ever shake your hand. The second they know they are going to meet you or have a call with you, they’re going to type your name into Google. This makes your virtual brand more important than ever. And it means you …

THE FUTURE OF SOCIAL-MEDIA ADVERTISING: Programmatic, Mobile, And Improved Analytics Fuel Aggressive Spending

New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than all other offline ad mediums, <i>and</i> faster than traditional digital formats, like desktop display ads …

How technology is changing marketing

A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising and e-commerce.<p>The real-time …