ABG eCRM and Loyalty

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Proven Secrets to Email Campaigns That Convert - Small Business Trends

Email marketing campaigns are a key tool for businesses to connect with potential and existing customers. Along with building better relationships …

Customer Retention Strategy: Tactics to Improve Client Loyalty [Infographic]

Customers are a core part of any business, and their data will be this basis to help you increase the profits. It is well-known that gaining a new …

13 of the Best Examples of Beautiful Email Design

The future of email marketing is already here

The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path …

6 Email Marketing Tips to Instantly Improve Your CTR

Email marketing is all about sending emails to people who want to learn more about your business and consume more of your content.<p>In a perfect world, …

Marketing

How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

Marketing

According to 32,198 emails, most retailers use boring subject lines

I’m in the subject line business. So, it makes sense that my company keeps track of subject lines that brands around the world are sending.We’ve …

Marketing

How to Optimize Your Email Campaigns With Interest-Based List Segmentation

Most email marketing campaigns do a lousy job of turning warm leads into new customers or clients.<p>There are countless ways to increase the results …

Marketing

What Is the Difference Between Content and Content Marketing?

What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience.Content …

Marketing

These Are the Biggest Disruptors to the Future of Email Marketing

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on …

Marketing

The Benefits of Targeted Messaging

Email marketing in theory is pretty easy, you send a bunch of emails to your subscriber list and watch those sales come in, unfortunately nothing is …

Content Marketing for Customer Retention

Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer …

Marketing

The challenges of email marketing in 2016 [Infographic]

Email has never been so important to marketersEmail marketing is a key part of any digital marketing strategy, and often is one of the most powerful …

Marketing

How to Name Your Loyalty Point Currency

Your loyalty currency is what motivates your shoppers to participate in your loyalty program. An effective one establishes value, here is how to name …

Case Study:: Email Marketing: How NakedWines.com integrated an email onboarding process to engage customers

After launching in the U.S. in 2012, NakedWines.com found that it needed to be more strategic about driving customers to a higher level of …

Customers

Customer-Centric Marketing Is Emotional: 5 Steps To Understand Emotions In The Sales Process

Sometimes I run across a tool that’s just too good not to share. This is one of them.<p>I have taken hundreds of my clients and their teams through an exercise called the “Customer Journey.” It’s a powerful process and clearly illuminates what’s missing in sales and marketing messages. Thanks goes to …

Customer Experience
Customer Experience

10 ways to reduce email unsubscribes

1. Make it clear what the user is signing up forThere’s a balance to be had between maximising ease of email sign-up and offering the user options …

Marketing

Improve Your Email Marketing With These 5 Tips from Marketo

In an era of ad-blockers and spam filters, marketers need relevant, innovative email marketing strategies and tactics to keep subscribers informed …

Marketing

Email Marketing Mistakes That Could Be Killing Your Email Click-Through Rate | Website Designs Content Marketing

Email marketing has been around for decades and it still remains one of the most effective forms of online marketing, in fact some people believe it …

Marketing

How to Write a Killer Email Subject Line

Did you know that 35% of emails are opened based on the subject line alone? Even worse, a whopping 69% of email users flag an email as spam after …

Marketing

The Key to Building Long-Term Relationships With Your Customers

<b>Author: Jessica Edmondson</b>Marketing is like being in a relationship. As a demand gen marketer, there are several stages you go through with your …

Marketing

Marketers Make Customer Experience More Personal

Marketers this year will ramp up their efforts at personalization, getting a 360-degree view of customers and improving the customer experience, and …

Customer Experience

Seven conversion rate optimization trends to take advantage of in 2016

While it still may not be this year that CRO finally hits mainstream, the signs are looking more positive – indeed, the findings of the 2015 CRO …

Marketing

12 Mistakes Content Marketing Experts Make

For many of today’s most successful companies, content marketing has become one of the biggest and most important parts of their overall marketing strategies. No matter what your company does or what industry you are in, there are times where you can really benefit from content marketing.<p>However, …

Marketing

Facebook hit by French privacy order

<b>Facebook has been given three months to stop tracking non-members of its social network without their consent in France.</b><p>Last year, it made changes to the way the site is viewed in Belgium following a similar order from the Belgian Privacy Commissioner.<p>The French data protection body also demanded …

Privacy

Start here: Statistics for A/B testing

We’re Agile, we think lean, we’re data-driven. If you live in the new economy and work in some sort of digital product you hear some of this …

Product Management

If Content Is The King, Conversion Is Queen

Content has been in the limelight ever since the digital marketing space became a prime location to sell products and services. The internet has been …

5 Tried-and-True Tools for Growing Your Email List

Creating a Marketing Strategy or Managing It -- What's More Important?

Photo Credit: Pexels.com (CC0) License<p>As a manager of people, process, strategy, time, budget, ideas and all things digital marketing, I have seen in my career that strategies appear to be given more weight in the introductory phases when the thinking is going on, before the tactical heavy lifting …

Marketing