Rachel Fisher

14 Flips | 1 Magazine | @RachelFishe2153 | BU SHA 

A Secular Shift To Online Food Ordering

<b>Editor’s note:</b> <i>Eric Kim is co-founder and CEO of RushOrder, an L.A.-based mobile food ordering startup.</i><p>To say that recent capital inflows in the food-ordering space have been growing rapidly wouldn’t be doing the current funding environment justice. In fact, it might even be considered a gross …

Wall Street

How to Optimise Your Mobile Apps for Higher Search Engine Rankings

Think there’s no connection between your mobile app and search engine optimization? Think again, because Google is changing that! Now is the time to …

Apps

It's not just Facebook: Publishers say internet metrics are often wrong

For the fourth time since September, Facebook has reported that the metrics that it provides to publishers and advertisers are inaccurate.<p>The metrics …

4 Ways Content Marketing Can Boost Your Affiliate Referrals

With all the work that goes into affiliate marketing, creating compelling content for your audience is often a forgotten piece of the puzzle.But you …

Marketing

Why You Need a Holistic Marketing Strategy

Define Holistic Marketing<p>You’ve probably heard of holistic healthcare. In healthcare, holistic means to approach one’s health from a zoomed-out …

Marketing

Know Your Customers: How To Define Your Audience

Your market consists of existing customers (people who have already purchased your product), prospects: (people who are considering your product), …

The Differences Between a Target Market & a Demographic

Your target market consists of your current customers and high-potential new customers. Business operators usually focus their advertising and …

Ski holiday calendar: will there be snow when I go?

When splashing out on a ski trip, you need to know there’ll be plenty of white stuff. We recommend the best resorts at Christmas, half-term, Easter and more<p>In these troubled climatic times, skiers and snowboarders can no longer rely on adequate snow cover throughout the season. So planning is …

Guestline launch digital marketing solutions for the hospitality industry

Guestline are pleased to extend their suite of technology solutions with a range of digital marketing services for the hospitality sector. With the …

This restaurateur found the best use of Apple Watch in hospitality industry

Brands have been exploring the use cases of wearables like Apple Watch in travel and hospitality industry. We saw some useful apps for travellers …

Hospitality

How To Build A Solution-Oriented Team

I don’t have many pet peeves, but one thing that always sets me off is when people present problems, not solutions. Anyone can point out the existence of a problem; that’s the easy part. People who create value, however, come prepared with ideas to fix said problem.<p>Throughout my career, I’ve found …

Leadership

Why Your Company Logo Should Be Wordless

Millennials are accused of many failings, from failure to eat cereal to the destruction of soap bars. (Best quote: “If young adults are not even up …