Rachel Blechman

14 Flips | 2 Magazines | 2 Likes | 2 Following | @RachelBlech2014 | Keep up with Rachel Blechman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rachel Blechman”

28 Grammar Mistakes Editors Want You To Realize

Your words are the most powerful weapons, and yet it’s easy to undermine yourself in written communication by violating simple rules of punctuation. …

Linguistics

Are social media essential for PhD students?

I’ve seen a few posts recently about the importance of PhD students using social media.<p>While there may be <b>some</b> utility, for <b>some</b> students, in building …

Online

Which Digital Marketing Metrics Are Most Useful?

Data is at the basis of digital marketing. It’s what gives it the much craved power of analytics, real-time optimizations and audience insights. But …

Quantitative Data Analysis Techniques for Data-Driven Marketing

With a spreadsheet opened in front of you, you stare at mountains of raw data without a clue what to do, feeling like you’re drowning in the …

Nothing Says Over 40 Like Two Spaces after a Period!

<i>(Before I start, I should mention that</i> <i>I am over 40.)</i><p><b>I learned to type in 1987 on an IBM Selectric typewriter.</b> A typewriter, not a computer. We had …

Teaching

5 Examples of Great Health Care Management

I may not be in touch with all my emotions, but there is one I know all too well — jealousy. I have worked my entire career in great health systems with fabulous people. And yet, when I go “outside,” I constantly see health care providers working brilliantly together in innovative ways that I had …

7 Marketing Technologies Every Company Must Use

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to my research into 351 mid-market B2B companies, except for companies in …

Can engaging with the public help your career in academia?

At a recent talk to early career academics, I was arguing for the importance of engaging non-academic audiences in your research, when one disgruntled participant shot back that I was encouraging them to become celebrities. This wasn't what I intended, but the response isn't untypical. It reflects …

How to create a successful science blog

Setting up your own science blog is a great way to publicise a field that is close to your heart, hone your writing skills and make a name for yourself<p>The Wellcome Trust Science Writing Prize, in association with the Guardian and the Observer, is open for entries. The closing date is 11 May 2014<p>1. …

Scientists + Social Media = True

Scientists are a very passionate group of people. We devote years of our lives studying things that most people will never hear about. As mentioned …

Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation

You're creating videos and distributing them through Facebook, YouTube, your blog, and paid media opportunities to generate hundreds to millions of …

Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover Clues

Experiencing persistent negative perceptions is not uncommon for a brand. To uncover the reasons for them, companies often look at the landscape of …