Raafeh Kaleem

76 Flips | 7 Magazines | 3 Likes | 3 Following | 4 Followers | @RaafehKaleem | Business student, looking to expand my knowledge about relevant topics and be more aware about whats going on in our societies

10 benefits of adopting chatbot marketing to your business

Chatbots are gaining more attention in the field of marketing. Being an early adopter of chatbot technology will give you a major advantage as a …

How to Become a Digital Marketing Expert Through Blogging

List building and blogging go hand-in-hand and any successful blogger will focus on it<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Almost a decade ago, I started a blog. It was a blog about …

Leadership lesson: When you praise, do it right

Donna Torrisi, executive director of the nation’s largest nurse-led network of primary care clinics, believes “it’s really important that people who …

A Good Story Is Always Far More Persuasive Than Facts and Figures | Inc.com

I've written about the science of persuasion, how important it is know your audience and really understand their pressure points, and how important emotions are compared with logic.<p>The ability to persuade people to do something different is literally a make it or break it skill for me in my …

Leadership

13 Expert Tips to Help You Build Your Instagram Following

Instagram influencers give their best advice on how you can follow in their footsteps.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram has recently undergone dramatic changes in the way it operates recently. On the positive side, you can now post pictures that aren’t square, …

Eight tips for building your personal brand in 2017

Branding is such a crucial component of success. Think of some of the largest companies in the world -- from Nike's "swoosh" to Apple's icon -- everyone is familiar with the brands they created.<p>Today, building your personal brand is just as important as building your company's brand -- in fact, it …

Email Marketing Hacks: Read This Checklist Before Hitting Send

Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox.<p>It’s done, and you can do …

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different.<p>We started the Buffer Social blog in January 2011 and since then it has been …

Marketing

25 Interesting CMOs Worth Following on Twitter | Inc.com

It's really surprising that more chief marketing officers (CMOs) aren't on Twitter.<p>Don't get me wrong - some CMOs totally get it. In fact, this article highlights 25 CMOs that you absolutely should follow on Twitter.<p>But, according to a search on LinkedIn, more than 30,000 people have the title of …

CVS Health

Ready to Grow Your Audience? Do Less On Social Media | Inc.com

Because social media moves so quickly, it's easy to get caught in the trap of having to be everywhere all at once. There's constant pressure to be active on Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, LinkedIn, Medium, Periscope and the rest.<p>While it's a great idea to stay on top of …

Acquainted

How to Get Over 1.8 Million Facebook Followers in Less than a Year | Inc.com

Lauren Francesca is a comedian, actress, and a social media star. She and I met when we both tried out the Shapr professional networking app last year. At the time, she had about 70,000 fans on her Facebook page - a year later she has 1.8 million. I recently sat down with her at YouTube Space in …

Networking

5 Biggest Mistakes People Make When Starting a Side Hustle

Unless you’ve been sitting under a rock over the last couple of years, you’ve heard all about the successful side hustle trend — the growing population of people rocking a side business while keeping the safety of their nine-to-five job.<p>As a full-time entrepreneur who started as a side hustler, I …

5 Tangible Ways to Generate Leads With Instagram | Inc.com

When compared to social networking platforms like Facebook and Twitter, it's easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it's pretty clear that Instagram is a great place to invest your lead generation efforts. It has a wide reach and is …

Marketing

5 Personal Branding Tips for Every Marketer | Inc.com

In just a single minute, people perform 3.5 million searches on Google, send 452,000 tweets, create 1.8 million snaps and spend $751,522 online. There's so much online activity today that making your voice stand out can sometimes feel impossible.<p>How can you make sure people remember you and regard …

Marketing

‘Gold from a marketer’s perspective’: Pinterest is quietly gaining a foothold among marketers

Pinterest has long been seen as a laggard behind the giant platforms, but it’s slowly gaining traction with one key constituency: ad buyers.<p>After a …

Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don't really know what you are doing.<p>This story originally appeared on Bizness Apps<p>Paid advertising can be a great way to guide more traffic to your site and …

The Time-Management Hack I Wish I Had Known When I Was 25 | Inc.com

"Tell me the single most important piece of advice you have ever been given."<p>As a life-long learner, this is one of my favorite questions to ask some of my most influential and interesting clients. I once posed this question to Rob Wiltbank, CEO of Galois Inc., which uses applied mathematics to …

Team Building

3 Habits of Exceptionally Productive Leaders

How to lead without being a boss and how to be productive without getting everything done.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Productivity isn't about getting <i>more</i> done, but about getting <i>what matters most</i> done. With this in mind, here are three habits productive leaders do …

How to Start an Influencer Marketing Empire From Scratch | Inc.com

Influencer marketing is a trend that is on the rise. So much, in fact, that I recently attended Hispanicize, a conference that takes place in Miami each year and is all about how Latino influencers can build their brands so they can work with major companies (and vice versa).<p>This year's conference …

Public Relations

Is this the end of venture capital as we know it?

We are in a perverse moment in the global venture capital industry: VCs are fast coming to resemble private hedge funds, and the more money they are able to raise, the worse off startups are becoming.<p>Capital is flowing into funds of all types, yet the rate of investment is shrinking rapidly. This …

Venture Capital

New Change In Google AdWords Impacts Businesses

The 30-day reporting window is history.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly …

The 5 Essentials to Effective Coaching

There are all sorts of management styles, but none of them will work without the right foundation.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leading and coaching a single person, let alone an entire organization, can be a daunting endeavor. People and teams are complex. In any …

A CEO and former Googler shares 2 tricks for cold emailing anyone

Wayup CEO and former Google employee Liz Wessel loves to cold email people. Here she shares 2 tips to get responses. Following is a transcript of the video.<p><i>I'm a big cold emailer, so first of all do it. Don't question yourself. Worst case they don't respond and then who cares?</i><p><i>A couple tricks. First</i> …

5 Things We Learned About How Brands Measure Content Marketing

Data is more ubiquitous than ever in the digital media industry, but at Parse.ly we wondered if data literacy and data access necessarily go hand-in-hand.<p>The best place to find these answers? On the ground. In partnership with Digiday’s CUSTOM studio, we interviewed almost 300 brand, agency and …

Marketing

A guide to designing and giving perfect presentations

Seventy-five percent of people have anxiety over public speaking, an infographic from The Business Backer says.<p>Additionally, 75 percent of people who …

Public Speaking

How to Recognize Your Biggest Weaknesses As a Leader (and Why You Should)

Work to see your weaknesses as fundamental aspects of your character as a leader, and do what you can to mitigate their effects.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re starting your own business or leading a team, you have some level of confidence in your abilities, …

What Skills Do I Need to Succeed in Marketing?

Marketing Skills List and Examples<p>Updated February 23, 2018<p>Simply put, a marketer’s job is to explain a company and its services or products to the …