R?tis Vil

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How to Use Facebook for Targeted Content Promotion

As much as content and advertising agencies would like you to believe it, content produced by a business doesn't just go viral on it's own. There is …

The Former CEO of Ogilvy & Mather on Personal Branding

Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. When she joined the agency in 1971, she was one of few women in the advertising field. Twenty-six years later, having steered successful branding efforts for clients such as IBM, Ford, American Express and Unilever, …

"There were 17,000 YouTubes Before YouTube"

I know an entrepreneur who launched an online video platform in 1998. It never took off, and went out of business within two years. He still tells people he invented YouTube.<p>There were 18 Web search services before Google, and at least two of them were similar in the way they indexed pages online. …

The Three Decisions You Need to Own

CEOs face countless decisions. The best executives understand which ones they need to focus on and which ones they can delegate. While the obvious decisions that CEOs need to get right involve strategy and competitive advantage, too many executives delegate away three critical decisions that they …

The Power of Restraint: Always Leave Them Wanting More

The setting: the spectacular office of one of the most respected names in entertainment, a senior executive in the motion picture industry. The players: the executive, accompanied by his bevy of direct reports and support staff, plus a CEO friend of mine and his chairman (we’ll call him Mr. …

Living Rooms That Sport A Book Collection

• 1 |<p>The fact is that no matter how much you love your books, you can only read one at a time. This shelving unit takes advantage of that fact by …

What’s the Point of Creativity?

Creativity and innovation are hot topics these days, and they are being studied more frequently and intensely. Great observations have come of the attention, as Will Burns writes for <i>Forbes</i>: A coffee-shop study from the University of Illinois concluded that moderate levels of noise, as opposed to …

6 Simple Rituals To Reach Your Potential Every Day

Becoming and staying productive isn’t about hard-to-follow programs or logging your every move in an app. It’s about self-care. Here are daily to-dos to get you started.<p>It’s Tuesday morning at 8 a.m. Two San Francisco entrepreneurs are pitching their ventures to potential investors today. They’d …

Time Management

"Disciplined Entrepreneurship" by Bill Aulet (Book Summary)

<i>Don’t have time to read? Here’s a quick but comprehensive summary of Bill Aulet’s “Disciplined Entrepreneurship: 24 Steps to a Successful Startup,”</i> …

Product Management

How to Structure a Partnership

Partnerships are incredibly common--and incredibly hard to sustain. Here's how to set up a partnership that is equitable, efficient, and mutually rewarding.<p><b>When two or more people</b> start a business or carry on a trade together to turn a profit, the result can often be a strong union that blends …

Small Business