Apple’s Human Interface Guidelines have been the core of the company’s design philosophy ever since the Macintosh in 1978. Apple design evangelist Mike Stern gave an overview of the ever-evolving guidelines
The path to better ideas runs through creating, assessing, pausing and then doing it again as appropriate. This is based on a couple of premises: 1) Beginnings are magic. 2) None of us is smart enough
When it comes to designing products, most companies make a point of listening to their customers. But what if they’re asking the wrong questions? Customers often have wish lists of functions and features
Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, relevance.
Designers love to tout their ability to empathize with users. But too much empathy can kill a company. Here’s what to do instead. The following is an excerpt from The Way to Design, a guide to becoming
Key stakeholders will perk up when they hear about lowering development costs and increasing revenue. Opinions expressed by Entrepreneur contributors are their own. User interface is the most significant