RP3 Agency

225 Flips | 8 Magazines | 23 Following | 39 Followers | @RP3Agency | We're a DC-based creative agency focused on building meaningful connections between people and brands and creating opportunities that propel businesses forward

Choosing the Right Social Media Monitoring Tool.

For marketers, it’s the oldest trick in the book: Listening. Find out what people are saying about your brand and use those findings to shape your …

Marketing

4 Ways Marketers Should Act Like Improv Comedy Troupes.

In the improv comedy world, one of the first things you’re told to do is to go out drinking with your teammates. The point is to spend time together; …

Marketing

RP3 Cleans Up at 2016 American Advertising Awards DC.

RP3 Agency is proud to announce winning 6 Golds and 5 Silvers at last Friday’s annual American Advertising Awards DC, held at The Newseum. The wins …

RP3 Helps Children’s National Health System Build a Stronger Brand.

RP3 Agency is proud to announce the launch of a new branding campaign for Children’s National Health System, under the theme “Grow Up Stronger.”<p>The …

The Mopocalypse, One Year Later.

About a year ago, we first warned of Google’s impending update to their algorithm, in which they started giving higher search ranking to sites that …

Emerging Technology

RP3 Adds Two to Account Leadership and Creative Technology Teams

RP3 announced the addition of two new employees to the agency’s account leadership and creative technology teams. Both hires bring unique skills and …

RP3 Agency Builds a Little Virtual Magic

This holiday season, RP3 Agency is making gifts to three amazing DC area non-profits–Junior Achievement, Children’s National Health System and the …

Augmented Reality

Minimalist Color Palettes of 2015

Italian Creative Agency Dumma Branding created this gorgeous Minimalist Color palette collection of most used color of 2015. When you think of …

Twitter wants to use your tweets in brands' ads

Advertisers were given a preview of the new ad unit at the Consumer Electronics Show in Las Vegas last week, Digiday's sources claim.<p>The concept will use what Twitter is calling a "brand enthusiast gallery," which will hold a directory of brand-related tweets.<p>Brands will not have free rein over …

10 most important things in advertising

<b>Derek Zoolander stars in Fiat's new advert. Screengrab</b><p>1. Insiders say what's going on inside $11 billion Pinterest — and it's not all good. One Silicon Valley figure fears Pinterest is "moving too slow."<p><b>2. One of the oldest diet companies in America is thriving without organic food or going</b> …

Why Uber's Biggest Fear Shouldn't Be Lyft

In the 1990s semiconductor giant Intel (intc) sold the overwhelming majority of microprocessors for personal computers. Its nemesis was Advanced …

Predictions On The Future Of Digital Media

It’s pundit time — this time, digital media style. Last year I predicted challenges to YouTube’s dominance in online video, a beginning of cord cutting and the unbundling of video services, and an explosion in short form video content. This year the media landscape will continue to shift as VR …

This 16-Year-Old Business Phenom Tells You How to Create Lifelong Brand-Loyal Consumers

Pay attention to what this teenager has to say about marketing to Millennials.<p>When a 16- year-old business tycoon reaches out to you on Twitter, you pay attention. I was instantly impressed with Connor Blakley, both when I chatted with him on the phone and when I recently met him in person.<p>At age …

Public Relations

Apple is not building a tool for transferring your iPhone data to Android (updated)

Apple is reportedly developing a tool that will let existing iPhone users more easily switch to Android. Such an option would be a big departure for Apple with its closed ecosystem, but it is apparently the result of pressure from carriers, rather than because the American company suddenly wants to …

5 Ways Influencer Marketing Can Grow Your B2B Company in 2016

Influencer Marketing programs for B2B companies tend to focus on a handful of marketing objectives. The thing is, like many marketing focused …

The Secret Formula For Irresistible LinkedIn Connection Requests

What are the most boring 11 words in the English language?“I’d like to add you to my professional network on LinkedIn.”OK, maybe that’s a bit of …

One More Reason Your Brand Should Be a Maker.

As the year has wrapped up and our latest holiday effort, a virtual reality game called RPTree: Rise of the Yeti, has been well received by clients, …

Questions Your Web Partner Should Be Asking You.

I recently had a call with a newly hired digital director. He had some challenges to face based on the decisions made by his predecessor, including …

Beer Companies Are Courting Women

Beer companies are gearing up to win back women drinkers—a demographic that marketers say is key to winning back market share from liquor and …

Ad of the Day: HP Vows to ‘Keep Reinventing’ in Fun Series of Star Wars Ads

The Force is strong with this one.<p>HP ties in with Star Wars: The Force Awakens in these fun, impressive commercials from BBDO New York and 180LA that …

Star Wars

The Figment iPhone case is also a VR viewer

The Figment VR viewer is a slick-looking, soft touch-coated iPhone case with built-in goggles that flip around from the back. It comes in white or black and works with a number of VR-friendly apps, like Google Cardboard, Jaunt VR, VRSE, or even the 360-degree videos found on YouTube or Facebook.<p>The …

Virtual Reality

The Pryme Vessyl smart cup is a useless tool for tracking how much water you drink

Only an idiot needs a smart cup, Mark One<p>Your standard tech write-up of Mark One’s new product, Pryme Vessyl, would exhaustively list the cup’s specs. In summary, it’s an "intelligent cup" designed to measure how much water it's holding and track how many sips are taken from it. But there’s one …

Gawker Media Restructures, Lays Off Some Employees

The cuts were made earlier today.<p>Today, Gawker Media laid off seven employees across multiple properties, including Jezebel, Gawker.com and Gizmodo, multiple sources told <b>Re/code</b>. Josh Albertson, formerly of Vox Media*, is stepping in to replace Scott Kidder as the company’s COO.<p>The employees are …

Journalism

This Mag-Lev Grant Is a Win For Maryland and Maybe Japan

Earlier this month, Maryland was awarded $27.8 million by the Federal Railroad Administration to study the feasibility of a magnetically levitated …

The RePhone Is A Modular Phone, So You Can Build Exactly The Device You Want

Want to make a GPS dog collar or your own custom iPhone-like device? Check out this amazing DIY electronics kit.<p>With the RePhone, you can turn anything into a cellphone. Are you sick of Apple and Samsung’s ever-slimmer offerings, when all you want is a simple cellphone with a giant, one-week …

Shopify launches Sello, an app for selling ‘anything to anyone’ on social

Today Shopify is launching a mobile app that allows consumers to sell their wares through social channels. This is the first time the commerce platform has broken away from its shopping cart and point-of-sale business.<p>The app, called Sello, allows anyone to take a picture of an item, price it, …