RDemo

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AN EDUCATION IN PRECISION

Faced with a shortage of skilled watchmakers in the United States, Rolex built a school in 2001 to train a new generation of young specialists to service high-quality mechanical wristwatches.<p>With its gentle rolling hills, farms, small clumps of forest and tranquil atmosphere, the countryside around …

A ROLEX AHEAD OF TIME

They are modellers, production planners, engineers or watchmakers: dozens of multi-skilled prototype makers at Rolex give shape and function to newly designed components and watches for the first time. They secretly bring timepieces to life years before launch.<p>In a corner of the design department, …

Prototypes

THE MASTERS OF FUSION

In the early 2000s, Rolex set up its own state-of-the-art foundry where it casts its gold. This unusual step for a watchmaking brand allows Rolex to ensure that only the finest of this precious metal is used in its luxury timepieces. The exclusive 18 ct yellow, white and Everose gold alloys are …

100 YEARS OF PRECISION ON THE WRIST

In 1914, the Kew Observatory in Great Britain granted a “Class A” certificate to a wristwatch for the very first time, attesting to the highest standard of accuracy. This major achievement by a small Rolex timepiece astonished the world and marked the advent of the modern precision wristwatch.<p>By …

PLATINUM MEETS DAYTONA

For its 50th anniversary, the Oyster Perpetual Cosmograph Daytona has donned the noblest of precious metals. Connoisseurs will see it immediately: the ice blue dial chosen for the Oyster Perpetual Cosmograph Daytona presented in 2013 with the chestnut brown Cerachrom bezel, is the unmistakable mark …

THE ART AND SCIENCE OF SHEEN

Polishing is one of the most telling stages in the making of a Rolex watch, providing the metal surfaces with their perfect final lustre and smoothness. Despite the advent of automated technology, the process remains steeped in a highly skilled craft, combining a deft touch with calculated …

Rolex

THE SOURCE OF EXCELLENCE

Because the choice of materials is essential in manufacturing an exceptional product, Rolex rigorously selects the steel, gold and platinum for its Yacht-Master models, in order to guarantee high performance and impeccable aesthetics. The Yacht-Master and Yacht-Master II are the only Rolex watches …

Jewelry

CERACHROM

The bezel is one of the parts of a watch most exposed to shocks, scratches, corrosion and other environmental factors. Rolex developed and patented the Cerachrom bezel for specific Professional models in the Oyster collection, which retain all of their beauty and functionality even in the most …

THE COLOUR ALCHEMISTS

The range and richness of the colours that adorn Rolex watch dials are the result of a mixture of high-level physics, exquisite judgement and pure chemistry – all mastered in-house.<p>At the heart of a Rolex laboratory in Geneva, card-shaped sheets of metal with colourful, rough dabs of lacquer stand …

APPLIQUES

The Rolex crown at 12 o’clock, Arabic or Roman numerals, classic or Professional hour markers in geometric shapes or shimmering precious stones in settings – if the dial is the face of the watch, the appliques are the features that give depth to its personality.<p>Always in 18 ct yellow, white or pink …

ROLESOR

The juxtaposition of gold and stainless steel with their contrasting colours and radiance: this is Rolesor, an auspicious meeting of two metals on a single Rolex watch. One, noble and precious, is coveted for its lustre and stability; the other, renowned for its resistance, brings strength and …

DIALS

The dial is the face of the watch and establishes its distinctive visual identity. At Rolex, dials are made using a unique blend of traditional know-how and advanced technology. The brand is one of the rare watchmakers with complete command in-house of all the steps involved in creating and …

SUPERLATIVE CHRONOGRAPH

The Cosmograph Daytona’s 4130 chronograph movement, entirely designed and manufactured by Rolex, is a distillation of the brand’s innovations and know-how. With its performance, precision and reliability, this marvel of technology has set a new standard for self-winding chronographs.<p>The Cosmograph …

CALIBRE 3235

When Rolex redefines what a high-performance mechanical movement can do, the result is calibre 3235, the avant-garde watchmaking engine that powers the new Datejust 41 models. Incorporating 14 patents, calibre 3235 – together with calibre 3255 found in the Day-Date 40 – embodies the brand's new …

Watches

90 YEARS OF PERPETUAL INNOVATION

Rolex is celebrating, in 2016, 90 years of the Oyster, the first waterproof and dustproof wristwatch in the world. It was an innovation that transformed watch design forever. Today, Rolex has reinforced the performance criteria that qualify Oyster watches as Superlative Chronometers, with the …

SCIENCE FRICTION

With its large number of moving parts, the mechanical wristwatch was made to measure for the young and cutting-edge science of tribology – the study of friction, wear, lubrication and how moving surfaces interact. A modern, precision timepiece might simply grind to a halt without the holistic …

CALIBRE 3255

As the most prestigious model in the Oyster collection, the latest version of the Day-Date is equipped with the new-generation mechanical movement developed by Rolex for superlative performance.<p>Calibre 3255's criteria for precision in everyday wear are twice as exacting as those for an officially …

Watches

THE PARACHROM HAIRSPRING

In a mechanical watch, the oscillator is the guardian of time. Comprising a hairspring and a balance wheel, this regulating organ determines the precision of the watch by the regularity of its oscillations. To ensure excellent precision, in 2000 Rolex developed and patented an innovative hairspring …

MASTERING PRESSURE

The new version of the Oyster Perpetual Sea-Dweller perpetuates the heritage of the ultra-resistant professional divers’ watch designed by Rolex exactly 50 years ago, in 1967, to accompany deep-sea diving pioneers on the underwater missions and living experiments taking place at the time.<p>The …

A WATERTIGHT CROWN

The Twinlock, then Triplock, winding crowns, invented by Rolex, reinforced the Submariner’s waterproofness by screwing down against the case, providing watertight security akin to a submarine’s hatch.<p>As the winding crown is gently pressed in and turned, the thread engages. After just another few …

OYSTER CASE

Thanks to the hermetic construction of their case, all Rolex Oyster watches are guaranteed waterproof to a depth of at least 100 metres (330 feet), or 300 metres (1,000 feet) for the Submariner divers’ models, 1,220 metres (4,000 feet) for the Sea-Dweller 4000 and 3,900 metres (12,800 feet) for the …

FIRST-CLASS SETTING

The Sky-Dweller’s Ring Command system allows the wearer to easily adjust the watch’s multiple functions by turning the fluted bezel, which interacts mechanically with the movement. Behind this simplicity of use lies a gem of horological engineering.<p>The more functions a watch has, the more …

A SPORTING BOND

The innovative Oysterflex bracelet, developed and patented by Rolex, combines in a singular way the robustness and reliability of a metal bracelet with the flexibility, comfort and aesthetics of an elastomer strap. At its core lies a superelastic metal blade overmoulded with high-performance black …

CYCLOPS

Named after the one-eyed giant of Greek mythology, the Cyclops lens is a signature feature of the Rolex Datejust. It magnifies the watch’s emblematic date display two and a half times for easy reading.<p>Behind the Cyclops, as with every feature of a Rolex timepiece, lies a history of invention, …

Dispatches: Diving With Her Deepness, Dr. Sylvia Earle

“If I don’t get underwater at least once a month, I get dry rot,” oceanographer Dr. Sylvia Earle says, as she climbs a ladder and steps, dripping, …

Scuba Diving

Reference Points: Understanding The Rolex Sea-Dweller

The Sea-Dweller is definitely not the best-known Rolex watch. It sits far behind the everlasting Datejust, the presidential Day-Date, and the James …

Watches

ROLEX AND THE UNDERWATER WORLD

Rolex has played a pioneering role in the development of divers’ watches and been present in pioneering ocean exploration with models at the forefront of watchmaking technology. From the first 100 metres down to the deepest part of the oceans, Rolex watches have always been present, meeting divers’ …

AN ICONIC, HIGH-ALTITUDE COMPANION

Launched in 1953 as the ultimate expedition and mountaineering watch, the Explorer draws on decades of experience of Rolex in the Himalayas, culminating with the conquest of mount Everest that very year by an expedition equipped with Rolex Oyster Perpetual chronometers.<p>When you climb to the kind of …

AN EXCLUSIVE LINK

Designed for the launch of the Day-Date in 1956, the President bracelet is a core component of the watch’s iconic status.<p>Maybe you haven’t had the opportunity yet, but one day you will cast your eyes on a bracelet and recognize it at a glance as a President. Its subtle lines will win you over. As …

THE FIRST WATERPROOF WATCH

In 1927, a young British secretary called Mercedes Gleitze took a place in the annals of watchmaking history with a sporting exploit that brought the first waterproof watch to the world’s attention. The 26-year-old swam the English Channel wearing a Rolex Oyster, spending more than 10 hours in the …