Carlos Calderon

322 Flips | 2 Magazines | 1 Like | 1 Following | 9 Followers | @RCarlosCalderon | Keep up with Carlos Calderon on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Carlos Calderon”

Forget Google—Marissa Mayer’s next deal in search should be with Facebook

Yahoo CEO Marissa Mayer pulled off quite a coup today: Yahoo and Microsoft agreed to amend a contentious deal over search advertising. It sounds incredibly boring—even shareholders seemed not to take notice—but it’s a rather significant development.<p>The 10-year deal was signed back in 2009 and was …

Advertising

These 3-D Mobile Ads Are Grabbing Brands’ Attention

What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one? What if the ad seemed to …

Virtual Reality

Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …

Pottery

Infographic: See Which Devices Your Target Audience Is Using

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to …

Advertising Industry

How are organisations integrating the single customer view?

To add more complexity to this, the number of touchpoints is ever growing and therefore the customer journey is becoming increasingly non-linear. In …

MoPub On Mobile Exchanges: ‘We Were Here First’

MoPub was helping app developers monetize before it was cool. That’s part of what gives Twitter’s mobile exchange its street cred, said Janae …

Evolution of TV: The Promise of Programmatic TV

Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially …

Instagram Takes Another Step Toward E-Commerce

In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single …

Why the ad tech industry is consolidating like crazy

If you’ve been paying attention to the ad tech industry in the past two years, you know that a lot has been happening. Let’s take a quick glance at some of the major acquisitions:<p><b>August 2013:</b> <i>Millennial Media acquires Jumptap for $225 million (mostly stock).</i> <b><br>September 2013:</b> <i>Twitter acquires MoPub for</i> …

Smartphones Are The Most Important Source Of Internet Access For 22 Million Americans

The White House recently touted the Obama administration’s expansion of high-speed Internet access to 98 percent of Americans, highlighting the …

Pew Research Center

Infographic: What Data-Driven Marketing Looks Like in 2015

Data-driven marketing, once a novel type of marketing, has evolved to become an integral component of almost all advertising campaigns and strategy. …

Marketing

Google's TV Measurement Potential; Facebook Could Grab TV Budgets

<i>Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.</i><p><b>Eat Your Fiber</b><p>Google’s broadband “Fiber” initiative and its TV ad …

Parallel Paths To The End Game

<i>“</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is by</i></i> …

Apple offers to share TV data to entice programming partners

Apple is offering to share data with programming partners to get them on board with its cable-like TV network package, The Post has learned.<p>The …

Teradata Launches Solution To Link Online Activity With Offline Action

Teradata wants to help fill in some holes.<p>The company released a data integration solution called Teradata Digital Marketing Center on Tuesday, …

Advertising Industry

Mobile Obsession Creates Big Opportunities For Data-Driven Marketers

"<i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Is The World Ready For Cross-Device Ad Exchanges?

<i>"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written</i> …

DS features in February

In February, we added the following features to DoubleClick Search (DS):• <b><br>Manage Baidu accounts in DS</b>: You can now manage your campaigns for Baidu …

iAd's Potential; British Channel 4 Going Programmatic

<i>Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.</i><p><b>Is iAd Apple’s Sleeping Giant?</b><p>With headlines percolating about Apple's …

BrightRoll Bakes Yahoo Audience Data Into Video Buying Platform

It’s been 100 days – give or take a day – since Yahoo bought the video demand-side platform and exchange BrightRoll for $640 million, and BrightRoll …

The power of Influence and the multichannel customer

<b>Customer journeys are becoming increasingly complex.</b><p>Not only are they across multiple channels with multiple touch-points, they are also spanning …

Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014

What's in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with …

Four Publishers Create Pangaea, Programmatic Advertising Alliance

The Guardian, CNN International, the Financial Times and Reuters have banded together to sell inventory programmatically through a program called …

Advertising Industry

SXSW 2015: Shazam Partners With Brands to Simplify Search

Shazam's chief product officer, Daniel Danker, spoke with SEW's sister publication ClickZ at South by Southwest about a new feature on the brand's …

Infographic: Which Streaming Services Are Winning the Battle for Millennial Eardrums?

When it comes to music, millennials like it new and they like it now. Numerous streaming and recommendation services have sprung up in response to …

Advertising Industry

More reasons why marketers must move to a mobile-first ad strategy

<b>Mobile is driving major changes in how consumers research and buy across a wide range of industries.</b><p>So for online marketers it is no longer enough to …

Mobile Devices

Moving Away From The Trading Desk; Cheetah Mobile Acquires MobPartner

<i>Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.</i><p><b>Publicis Undesked</b><p>The decentralization of Publicis Group’s programmatic …

How Big Will Google's Mobile-Friendly Update Be? Bigger Than Panda Or Penguin

Google's Zineb Ait Bahajji is quoted as saying at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than their Panda or …

Cheetah Mobile Buys MobPartner For $58M As Ad Tech Consolidates

Cheetah Mobile, a software company based out of China and best known for products like the Clean Master security and storage optimizer for Android devices, has made an acquisition to move deeper into the world of ad tech. Today, the company announced that it will buy MobPartner in a $58 million …

Cheetah

Comment on Cross-Device Identity: Data Management’s New Battleground by Alberty

With PPC, you effectually skip over the middle circle which cost you. By avoiding your prospects’ inboxes, you’re only competing with marketers on a …