RCS19_96

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When it Comes to Marketing Your Company, Show, Don't Tell | Inc.com

Until not so long ago, potential customers primarily learned who a company was through word-of-mouth recommendations, stories in the press, or limited spaces where you could pitch yourself to a presumably interested audience--in a TV commercial, a print ad, or a direct mailer.<p>Today, however, a …

Dear Entrepreneur, You're Telling the Wrong Story

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How many times have you been told by a marketer that your company’s marketing strategy must include storytelling? One of the recent trends in marketing is for companies to “tell their story.”<p>While there is nothing wrong with telling your …

The 7 Most Deadly Mistakes That Smart Marketers Make

<i>Ritika Puri is a content marketer, freelance business writer, and media entrepreneur.This post originally appeared on the Evergage blog.</i><p>Marketing is hard. For every ‘hit,’ you’ll likely experience 10 misses. The process of launching the perfect campaign is absolutely grueling and if you’re not …

All You Need to Know About Marketing in One Simple Sentence | Inc.com

Let's begin with the single sentence promised in the headline, and then I will explain:<p>1. Why it is true, and<p>2. How I came to this conclusion.<p>Here's the sentence:<p><i>Marketing, reduced to its absolute basics, is remarkably simple: You figure out whom you want to sell to, and then you determine how you</i> …

10 Insider’s Lessons From Facebook’s Marketing Strategy

These three companies are marketing masters, now–but where did they begin, and how do they keep it up every day? A look behind the scenes at Facebook, Mint and AppSumo.<p>I’ve been fortunate enough to be a part of some amazing companies such as Facebook, Mint, and now AppSumo.com (including our latest …

5 Ways to Make Your Marketing Count | Inc.com

Marketing often plays an instrumental role in growing a new business. Is there a formula to good marketing? We asked members of the Entrepreneurs' Organization to share their experiences and provide their best tips.<p>Take advantage of trade shows.<p>Trade shows can be a necessary evil, or worse, a waste …

Why Our Brains Crave Storytelling In Marketing

Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.<p>What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy …