R. Abraham

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5 Powerful Ways to Increase Brand Awareness (Educate First, Sell Later)

B2B marketers say increasing brand awareness is the top challenge they face, according to a report from B2B International.The report was based on …

Marketing

The top five author interviews of 2015 for entrepreneurs

<i>YourStory</i> has reviewed over 100 books on entrepreneurship, innovation and startups. Each year, we also publish our list of top books; see our pick of …

Ten graphic novels to remember from a rich year for comics

The sheer variety in 2015 made it difficult to pick just ten.<p>The year 2015 has been an incredible year for graphic novels. There was so much …

Graphic Novels

How are all those screens changing kids' behavior?

In a recent op-ed in the New York Times, businessman and author Tony Schwartz offered an honest yet troubling account of what he calls his "addiction" to technology.<p>The medical and research fields have not yet come to a clear consensus on what constitutes technology "addiction" and which factors …

Parenting

How did it take McDonald’s so long to see that all it really needed was all-day breakfast?

Go figure. In October, McDonald’s debuted all-day breakfast across the US—and just like that, that the long-ailing company produced its best quarter in four years. The rebound makes all-day breakfast, which McDonald’s itself identified as “the primary driver” of its results, a rare silver bullet …

McDonald's

This 11-Year-Old Girl Started A Project Called #1000BlackGirls To Get More Diverse Books In Schools

"If you have something in common with the characters, you'll always remember and learn a lesson from the book."

Books

Are Poor Neighborhoods Worse for Boys Than Girls?

A new analysis of social mobility by economist Raj Chetty reveals how childhood environment impacts adult gender gaps.<p>How adults in the U.S. fare economically depends, to a large extent, on the quality of the neighborhoods they grew up in. But boys and girls who live right down the street from each …

Demographics

There is now statistical proof that your friends are happier than you

Ever feel jealous of your friends? Do you worry that they're happier, more fulfilled or more successful than you? Bad news: a new equation has found …

Super-smart AI epically fails 8th grade science test

For every person who is afraid that robots are suddenly going to become sentient and we’ll have to fight a liquid robot sent from the future to kill us and our moms, this story will give you hope that we still stand a chance.<p>MIT Tech Review reports that the Allen Institute for Artificial …