Steve Soubble

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NCAA tournament makes more than $1.1 billion selling TV commercials

The NFL is famous for its high-priced Super Bowl commercials. But when it comes to the bottom-line for the entire post-season, the NCAA Men's Basketball Tournament is not far behind.<p>In 2014, the NCAA Tournament generated $1.13 billion in ad revenue over 67 games, compared to $1.23 billion for the …

Microsoft reveals how it will make money giving away software

It's all about getting you hooked<p>Microsoft has been doing some surprising things with software over the past year. Free Windows and Windows Phone licenses for PC and phone makers, free Office for iOS and Android, and acquisitions of free mobile apps all come to mind. While Microsoft has been …

The Five Business Comms Tools Ripe For Disruption

<i>Hillel is the CMO of Zula</i><p>The reason you feel like you read about a new messaging app every single day is because you do. There has literally not been such a hot space since photo-sharing apps were a thing.<p>There’s ephemeral messaging, visual messaging, email clients that act like messengers, voice …

Stocks soar to close 200 points up on positive jobs data

Stocks closed more than 200 points higher on Friday as the monthly employment report suggested economic growth is tepid enough for the Federal Reserve to maintain its bond-buying program.<p>The Dow Jones Industrial Average shot up 207.5 points, or 1.38 percent to close at 15,248.12, boosted by <b>Boeing</b> …

Brain brew: can coffee stave off maladies of the mind?

Sure, a cup of coffee in the morning can add a little pep to your step. But it might very well do much more than that, according to a growing body of research into the potential health benefits of moderate java consumption. Most intriguing? The prospect that coffee could help stave off …