Quentin briere bordier

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A Comprehensive Guide to Tracking Offline Interactions in Google Analytics using the Measurement Protocol

The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the …

Understanding User Behavior in a Multi-Device World

<b>Understanding User Behavior in a Multi-Device World</b><p>In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, <b>we’re enabling you to view web and app data from the same reporting view.</b> This will be rolling out to all accounts over the next week.<p><b>Analyze app and web data in the same reporting view</b><br>Any data …

Welcome to Google Analytics Platform Principles

Universal Analytics Upgrade

A/B Testing For Mobile Apps

This April, Google announced Content Experiments for mobile apps, managed through the Google Tag Manager (GTM) platform. This is great news for any …

14 brands that increased conversion rates via responsive design

<b>Every month more than 100,000 people visit Econsultancy using a mobile device, but we're yet to launch a responsive site. This isn’t because we don’t</b> …

Web Design

French West Vaughan

5 Tips To Reduce Shopping Cart Abandonment [Infographic]

Check out this infographic from One Up Web. It has some great tips on how to increase your conversion rate by optimizing your checkout pages.

eCommerce

5 Web Analytics Truths for Smart Digital Marketing

In the past, marketers were always looking for useful data—analytics data that would justify the dollars (and time) spent advertising and promoting …

Facebook tests autofill on mobile, makes impulse shopping easier (video)

If you've liked deals and retailer pages on Facebook, the social network's upcoming feature for mobile could be a dream come true. Apparently, the company's working on credit card and shipping info autofill that makes it a breeze to buy merchandise right off the app. The feature's yet to launch, …

10 Optimization Experts Share Their Favorite Google Analytics Reports

Google Analytics

iPhones hold top three spots in network usage ranking

What were the top three most used phones in 2013? The iPhone 4S, the iPhone 5, and the iPhone 4, according to an Actix study that tracked communications between mobile devices and carriers' mobile networks.<p>But Samsung is the clear rival: its Galaxy S3, S2, and S4 claimed the fourth, fifth, and …

How to run a successful conversion rate optimisation programme

Thanks to Dan Croxen-John for sharing his advice and opinions in this post. Dan is CEO of AWA digital, a conversion rate optimisation agency with …

Cape Town

3 Big Impact Visual Techniques to Increase Your Conversion Rates

A Powerful Image Speaks For Itself (Image Source)<p>Words may rule the web, but in many instances <b>a strong visual component is a critical part of the</b> …

23 Online Conversion Tips for your Website Design

What does <i>User Experience</i> mean to you?<p>For a sad many, it seems that website design, information architecture and conversions go into this bucket – yet …

Prime, Kindle users are big spenders on Amazon

Amazon Prime and Kindle users are providing a healthy boost to the retailer's sales, at least based on a recent survey conducted by research firm Consumer Intelligence Research Partners.<p>Polling 500 consumers who bought items at Amazon last quarter, CIRP found that those with Prime subscriptions …

Shopping cart abandonment: online retailers' biggest headache is actually a huge opportunity

But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates.<p>In a new report, BI Intelligence explains what …

15 Psychological Triggers to Convert Leads into Customers

Would you like to know how to get more customers who can’t wait to buy your products and services?<p>It’s a lot simpler than you might think. And the …

Mobile Experience Design Strategy with Luke Wroblewski

Why "mobile first" isn't enough - Developing a better user experience

3. Mobile User Experience Design