Pui Yuee

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Please Stop Ideating

Surely it makes sense that the more ideas we have, the better our innovation track record will be. Not true, it turns out.<p>Firms that hold ideation sessions − those in which a group guided by outside consultants generate ideas for new products and services − generate little additional revenue from …

Analytics Insights

What's Up in Pizza: Kit-Kat Pies, Edible Boxes, and More!

• So, you may or may not know this: Kit Kats are really big in Japan. The array of flavors they have is mindboggling—pear, edamame, purple sweet potato, cinnamon cookie, strawberry cheesecake...and on and on and on. Well, a little while ago they released their new bakeable Kit Kats, which somehow …

Travelogue blogs - Malaysia

<b>Travel industry taps into social networks via bloggers.</b><p>TOURISM companies are turning to travel bloggers as a route into the vast global market of …

Nutella Choc Chip Cookie Sandwich - Video Recipe

味覚テスト!! We Taste ALL THE JAPANESE KIT-KATS!!!! - Food Feeder

Why Facebook Should Worry About Tencent

From the moment Facebook announced in February 2014 that it had bought the mobile messaging service WhatsApp, everyone’s been talking about the price that CEO Mark Zuckenberg parted with for the acquisition. Nineteen billion dollars (albeit $4 billion in cash and the rest in Facebook shares) is one …

What Would Plato Think of Crowdsourcing?

SSE creates ‘marketing academy’ to equip marketers for challenges ahead

en_GB<p>article<p>SSE is forming an internal marketing academy as it puts its marketing department front-and-centre of its efforts to restore customer …