Puay Hiang Tan

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The First Question to Ask of Any Strategy

The senior team of a large player in the global wealth management business recently asked me for my opinion on their strategy. They had worked long and hard at coming up with it. Their “Where to Play” choice was to target wealthy individuals who wanted and were willing to pay for comprehensive …

What Is Strategy?

This article has benefited greatly from the assistance of many individuals and companies. The author gives special thanks to Jan Rivkin, the coauthor of a related paper. Substantial research contributions have been made by Nicolaj Siggelkow, Dawn Sylvester, and Lucia Marshall. Tarun Khanna, Roger …

Defining Strategy, Implementation, and Execution

It is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting goals and actions, about how we create and capture economic value over time? Does it include …

What Is Strategy, Again?

If you read what Peter Drucker had to say about competition back in the late ’50s and early ‘60s, he really only talked about one thing: competition on price. He was hardly alone — that was evidently how most economists thought about competition, too.<p>It was this received opinion Michael Porter was …

What's The Difference Between Strategy And Tactics?

Dear Liz,<p>I love your columns and I read them all! I just graduated with my degree in Communications and I am lucky to have already started working. I got the job offer over winter break this past January because I was an intern in my company during the fall of my senior year. I’m in the Client …

Business Strategy