Prudence Hayes

43 Flips | 8 Magazines | 1 Follower | @PrudenceHayes | Keep up with Prudence Hayes on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Prudence Hayes”

15 tips for a successful PR career

One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they're starting out. I …

5 reasons every PR pitch should include video

Vine is an application that allows you to create and share six-second videos. It’s an awesome marketing tool for brands.<p>But the launch of the new …

Cold Calling: How to Bypass the Gatekeeper – by Jaclyn Goldman

An Approach that Will Guarantee You More Meetings with the Decision Makers! It is typically in the salespersons best interest to befriend the …

Are You Really Cut Out for Sales? Here Are 10 Indicators

Some sales professionals are misguided, some are untrained, and some are simply unfit.<p><i>Why do the wrong people sometimes get into sales? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Jane Chin</b> …

Quora

How Ethical Salespeople Are Killing It in 2017

The smile and dial idea that most salespeople are known for is dying out as tools and enterprising sellers are turning to a more honest approach; knowing the customer<p>In the movie adaptation of play Glengarry Glen Ross, Alec Baldwin bellowed the famous "always be closing" speech. It became a mantra …

Customer Service

B2B Buyers: What Content Do They Respond To Best?

You don’t have to invest a lot of time, effort and resources into figuring out how B2B buyers behave; they’ll tell you.<p>This point holds true when …

THE 7 SUCCESS FACTORS OF BECOMING A SALES SUPERSTAR

Have you ever wondered why some people are just more successful than others? Have you ever seen someone who can go from one field to another, yet achieve tremendous success. One of the common factors seen in most successful people is their ability to sell. Not just to sell products, mind you, but …

Sales Reps, Stop Asking Leading Questions

Most executives recognize a need for their sales team to act as consultants and sell “solutions.” But many CEOs would be shocked at how poorly their sales teams execute on the strategy of consultative selling. I recently had a conversation about this with the director of purchasing at one of my …

Selling

IDG Contributor Network: LinkedIn ramps up its sales tool offering

When Microsoft announced that it was acquiring professional social network LinkedIn, many people gasped at the huge price tag.The fact that Microsoft …

Mapping Your Content to the Buyer’s Journey in 15 minutes

Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). These …

What's the Ideal Frequency for a Sales Quota?

Sales reps feed on two forms of compensation: salary, and a bonus tied to achieving a periodic quota. Would a more frequent quota incentivize better …

Harvard Business School

5 Things That Will Make You Love Cold Calling

Now that's a phrase I never thought I would say<p>To say I hate cold calling would be an understatement. I know how important it is to growing my business, but I will do anything to get out of it, including reorganization my paper clips, writing yet another article, or even checking Facebook to see if …

Cold Calling

9 Rookie Sales Mistakes That Are Costing You Sales

When trying to close a deal, it's not all about you.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There was a time when salespeople could close sale after sale with just a few tricks of the trade -- a smile, a nice suit and a persuasive pitch. Not anymore. Today, pitching …

Selling

How the &@%* Do You Build Value in Sales?

It seems like everyone writes sales content these days, and nearly all of it talks about the importance of building value for your prospects. That …

The 3 Fundamentals You Must Focus on to Excel at Sales

Becoming a better salesperson requires investing energy into three areas: your product, your market, and your sales strategy.<p><i>How do you become a better salesperson? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the</i> …

Product Management

The 6 Most Annoying Things Sales People Do Without Realizing It

Spot Them and Stop Them...<p>Unless your product or service is so amazing that it sells itself, a salesperson is likely the crucial bridge between your company and your potential client. Put the right person in the selling position, and he can make a sale happen in a heartbeat. Choose the wrong sales …

Salesforce

The 3 Best Email Marketing Platforms to Engage Your Audience

In today’s ever-evolving market of content and user engagement, there are always new tricks and tools emerging to equip your business with …

Marketing

7 Tools That Make Interactive Content Creation Easy

Engage your audience and customers with these simple and fun-to-use tools.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Interactive content is fast becoming the go-to strategy for the biggest brands in the world. According to a survey by Content Marketing Institute, 53% of …

Infographics

Under The Influence: Email Newsletters And Influencer Marketing

Marketers use email newsletters to influence people. But do they really have to hire “influencers” to do that?<p>This subject has been examined — sort …

Facing Digital Marketing’s Biggest Challenges in 2017

With all the developments in the marketing industry, there’s a lot of excitement to look forward to this year and in the coming years. However, the …

Customer Experience

The 10 Commandments of a Healthy and Successful SEO Strategy

SEO, is a fast moving field, so it's easy to get swept up in new trends that some of the more basic and fundamental aspects can fall by the wayside.<p>Digital marketing, especially SEO, is a fast moving field, so it's easy to get swept up in new trends, advancements, and practices. So easy, in fact, …

Marketing

Facebook launches collection ad format for retailers

Facebook has launched a new ad format, called 'collection', intended to let retailers display their wares.<p>The ads feature a video or image-based ad, …

If You Aren't Doing Content Marketing, You're Missing The Boat

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently.<p>You need to read it.<p>Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll …

Marketing

10 Tips for Connecting With Customers Online - Small Business Trends

If you want your business to succeed online, you can’t just sell to customers — you have to actually connect with them. Luckily, there are tons of …

How to Start and Develop Your Career in Marketing and SEO

<b>Share:</b><p>About the author<p>Sarah Ellis<p>https://www.pure-jobs.co.uk<p>View author's profile More posts from author<p>Sarah Ellis is a content marketing …

Tips for Building a Small Business Through Branding

When you launch a small business, no matter the industry it’s in, it is important to spend a lot of time and energy on marketing. This is the way to …

Direct Marketing Millionaire Breaks Down How it Works

You’ve heard of direct marketing. It’s a process that allows people to sell products and services directly to the public, removing the middle man …

7 Best Blog Posts That Will Make People Subscribe in 2017

Do you know how many websites are on the Internet?<p>Do you know how much competition there is for readership of your blog posts?<p>According to …

Marketing