Promit Sanyal

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How Sophisticated Influencer Engagement Can Transform Marketing

Consumers today are unhappy with brand communications, much more so than most brands realize. That’s because those individuals aren’t looking for the …

Public Relations

10 New Principles Of Good Design

Dieter Rams’s design principles get a 21st-century update.<p>2017 was a year of reckoning for the design community. UX became a weapon, AI posed countless new challenges, and debate erupted over once rock-solid design paradigms. Even some of the industry’s leading lights admitted their revolutionary …

Product Design

6 assumptions designers make about client relationships

Following on from looking at assumptions around presentations, selling and pitching, in this final piece in his series, trainer and coach John …

Selling

Mark Ritson: Media agencies will go the way of the dinosaurs if they don’t tackle transparency

Agency.It is an interesting word. For most mere mortals it is usually associated with action and effect; “thanks to his agency the job was done and …

Sarah Vizard: Marketers need a better answer to the ROI question

Criticism is often levelled at marketers and marketing departments for their inability to speak the language of the boardroom and prove return on …

The 12 Most Innovative UX Experiments Of The Year

The future is coming.<p>If 2017 showed us anything, it was that it’s no longer just researchers working on the bleeding edge UX and UI of the future. Corporations are getting into it, too, in the massively competitive world of Silicon Valley. We all expect zany inventions to be born out of places like …

Our 25 Most Popular Brand Marketing Stories of 2017

From Kendall Jenner’s Pepsi ad to a swimsuit giveaway that ended up sinking its own retailer, this year had its fair share of “brand fail” moments. …

Advertising Industry

Mark Ritson: Buckle up for marketing’s ‘Big Seven’ in 2018

Do you deserve one of Mark Ritson’s ‘BS in 2018’ badges?Well, fellow marketers, we are almost at the end of the road for 2017. Can you believe it? As …

Facebook Can Now Find Your Face, Even When It's Not Tagged

Facebook just loosened the leash a little on its facial-recognition algorithms. Starting Tuesday, any time someone uploads a photo that includes what …

9 Big Design Trends That Will Shape 2018

Inclusiveness. Value. And super-powered AI.<p>Everyone thought 2016 was bad. That was before 2017. Over the past year, we learned Russia used social media ads to meddle in our election. Our data was stolen from Equifax, Yahoo, and Uber. It felt like virtually every man in a position of power was …

Artificial Intelligence