Makarand Mody

8 Added | 1 Magazine | 2 Following | 5 Followers | @ProfMody | I teach marketing at the School of Hospitality Administration at Boston University.

Strategies For Geographic Specific Brand Building Identity

Pardon the “this sounds like the title of a college thesis” title of this post but I wanted to make sure I was unambiguous. Hopefully I was just that.<p>While you may be accustomed to thinking about brands as having a national or even global image, there are some companies that can leverage the same …


Nike Taps the Transformation Economy

As consumers increasingly value self-actualization over stuff, the global sportswear giant is staging transformative personal experiences in a bid to …


2 Slides for Makarand And Leora

Extra Gum: The Story of Sarah & Juan

Reinventing Hostels and 4 Other Hospitality Trends This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts …

Creating Memorable Experiences: How hotels can fight back against Airbnb and other sharing economy providers

<i>in Hotels, Marketing, Millennial, Spring 2016, Trends</i><br>May 27th, 2016<p>Airbnb’s offer an at-home atmosphere and depending on the host, includes a variety …