Priyanka badlani

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A Guide To Finding, Recruiting And Working With Bloggers

<i>Lauren Jung is Co-Founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. It currently serves businesses in the fashion, beauty, lifestyle, travel, food, and family space. This blog originally appeared on The …

Marketing

6 Steps to Running a Successful Influencer Marketing Strategy

Though the general concept behind influencer marketing is nothing new, formalising an influencer marketing strategy within an organisation and …

Tips for Building Loyal Brand Advocates

<b>Consumers are influential.</b> They have the power to influence their peers to buy or not buy your products - both offline and online. How is this …

Branding

5 Social Commerce Sites that Influencers Will Love

Social commerce sites are becoming a common way of shopping online as a form of social media marketing. These online shopping sites use technology to …

Social Media

A Content Marketing Plan for Turning Your Influencers Into Partners

For me, influencer marketing and content marketing go together like peanut butter and chocolate — each is fine on its own, but it’s better when they …

4 Tactics That Will Motivate Influencers To Share Your Content

<i>For all the time you spend crafting quality content, you should spend at least that much time, if not more, promoting it. But there are hardly enough</i> …

How to Become an Online Influencer

<b>How to Become an Online Influencer</b><br>(Via +Roojoom)<p><i>"There’s a fine line between actually influencing people and having the right type of social media presence that makes it look like you’re influencing people. Unfortunately, there are too many services and techniques used today that allow people to inflate the perception of their influence, often in an attempt to appear more influential than they really are in order to get work, particularly in social media itself."</i><p>1. How To Become a “Forbes Power …

A Day in the Life Of A Social Media Influencer

You don’t have to be a “person of influence” to be influential. In fact, the most influential people in my life are probably not even aware of the …

Social Media

Moving from an influencer to an advocate – the @PeterShankman way

Moving from an influencer to an advocate – the @PeterShankman way<p>By Andrew Grill<p>In influence<p>9<p>I am a big fan of Peter Shankman, I count him as a …

Why Startups Must Build Online Influence by @Ronsela - Future Of Work

Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. …

Public Relations

Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus

Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus<p>Although networks like Facebook and Twitter have been …

Marketing

Deciphering the Five Levels of Social Media Influence and Content

In 2014 I began to develop my own version of Maslow’s hierarchical pyramid of needs, adapted to social media. My goal was to be able to identify more …

A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?<p>The leading brands and agencies have understood …

Marketing

Social

Adobe

The Two-Part Equation to Influencer-Driven Content Marketing

Influencer-driven content marketing can be a marketer’s best friend – it’s a strategy aimed at fostering credibility, influence and, ultimately, …

Marketing

Never Miss an Opportunity to Engage: Social Marketing Tools to Connect with Influencers

This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, …

The Rise of Influencer Marketing: Defining Goals and Vision

The increased presence of social media on the Web has given consumers more power. They now have a wealth of information at their fingertips that …

Marketing

Why is Community so Important in Today’s Influencer World?

<i>Written by Holly Pavlika and Brandi Riley</i><p>Companies, organizations and brands everywhere are working for influencers. These influencers are typically …

Why Invest in Influencer Marketing

While participating at a content marketing event last week, the head of social of a Fortune 500 company came to find me after my talk. Here is how …

Top 8 Influencer Marketing Trends for 2018

If you plan on doing influencer marketing in 2018, these are the eight most powerful trends you need to be aware of to be successful.

Marketing

Influencer Marketing Guide: Templates & Tools

Over the last few years, influencer marketing has become tremendously more popular, more accepted by consumers, and more profitable for brands. But …

MLP005: Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

<b>Influencer Marketing</b> is becoming a force to be reckoned with in the online marketing world.<p>Marketing is changing at a rapid pace, and often without …

Influencer Marketing Ideas from Influential Marketers - INFOGRAPHIC

<i>Influencer Marketing is…</i><p>An approach to marketing and public relations where you <b>target the people your prospects turn to</b> for information. <i>(According to</i> …

Everything You Need to Know About Nurturing Influencer Relations

Yesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their …

Marketing

Are You Harnessing The Power of Brand Advocates?

Image via BigStockPhoto.com<p>Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy …

Influencer Marketing & Klout: Propel Your LinkedIn Publishing

Keith Gill, of Cooper State Communications, uses Klout for influencer marketing to get hundreds of shares on his LinkedIn Publishing post.

15 Tips to Do Influencer Marketing the Right Way

0<p>I was fortunate enough to win a pass from SEMPO to attend the Social Fresh West Conference here in San Diego, California. This came at a good time …