Pritham

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Mindsets for Thinking about Innovation In — and Competition from — China

China has been in the headlines lately for the ongoing acceleration of its capital outflows and concerns over the reliability of its reported …

Innovation

5 Blog Post Blunders Sabotaging Readership, Rankings, and Revenue

Here’s what you <i>don’t</i> want to happen.<p>You don’t want to write a blog post, publish it, and receive little to no attention.<p>And you definitely don’t want …

Marketing

Onboarding: The Most Important Growth Lever

Onboarding is the process of turning new sign-ups into “active” users by helping them learn how to use a product and get maximum value from it or …

Product Management

The Mad Scientist Is Back! Here Are 4 Inbound Automation Secrets That Will Make You Rethink Your Growth Strategy in 2018

A few weeks back, we gave Drift’s VP of Growth, Guillaume Cabane (a.k.a. “G”), a marker and a whiteboard and asked him to drop some knowledge on …

How to Decode Your Competitor's 2018 Strategy with Predictive Intel

There are signals hidden everywhere that allow you to pick up on your competitors’ investments. Here are a few places to start to unearth their 2018 …

8 Data Lies Google Analytics is Telling You (And How to Fix Each One)

Using Google Analytics is a must because it allows you to measure your results efficiently. Or does it?Data is good. Google Analytics makes it quick …

Analytics

Growth Hacking: 10 Key Concepts You Need to Remember

I remember my first exposure to the definition of growth hacking. And especially that of Wikipedia. At that time I was struggling to get my first …

You Don’t Control The Outcomes Of Your Life, Principles Do.

You don’t control the outcomes of your life.<p>You don’t control how other people will respond to you.<p>You don’t control your health.<p>You don’t control …

Seven steps to becoming GDPR-ready

Nik Rawlinson 8 Dec, 2017 The EU's new General Data Protection Regulation (GDPR) comes into force in May 2018, creating new rights and …

Privacy

The Pyramid Principle

At McKinsey, one of the lessons I learned was the importance of structured thinking and communication. We often had to crisply present a …

The Benefits of Top-Down Thinking & Why it is Critical to Entrepreneurs

For the first 5 years of my career I was a “bottom up” thinker and worker. I assembled tons of data, grouped things, found results and drew …

Growth Hacking: Strategies Learned Studying 77 Big Name Brands

Starting a business is hard.<p>Finding your first customers is even harder.<p>Every day companies with kick ass products fail. Why?<p>Lot of reasons. …

Marketing

The Minimum Viable Data Analytics Stack Every Startup Should Get From Day 1

Here you go.<p>You’ve built an <b>awesome product,</b> and you’re about to <b>dive into building a massive customer acquisition campaign</b>.<p>You have an in-depth …

The Anatomy of an Optimized Page

Getting found in search takes more than just writing and publishing blogs. While content may be King, SEO is Queen, and we all know the Queen is …

8 simple ways to utilize a blog to improve SEO results

Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO …

The Homepage is Dead: How to Personalize Pages to Each Unique Visitor

Email personalization is huge for a reason.<p>It makes your clients feel like you want to develop a lasting relationship with them, and it causes them …

How To Launch A Product Successfully: Here's How We Did it

On February 23, Foundr announced that we were launching the latest version of our Instagram online course. This was, and still is, a huge deal for …

Marketing

How do you stay in the top 1% of T-Shaped Marketers? (2018 Version)

(Take the quiz at the very bottom of the article)<p>At Growth Tribe we teach data-driven marketing based on rapid experimentation. A mix of Behavioural …

Everything You Need To Know About Semantic SEO

The Semantic Web is here. Those that are taking advantage of Semantic Technologies to build a Semantic SEO strategy are benefiting from staggering …

SEO

Understanding A/B testing statistics to get REAL Lift in Conversions

If you want to increase your chances of getting a real lift through A/B tests then you need to understand the statistics behind it. If you don’t like …

Statistics

How I Went from Entry Level Sales to SVP Marketing at SurveyMonkey in 8 years

Marketing

How To Use Social Media At An Event

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one …

The Ultimate Guide to Making Smart Decisions

Imagine that you’re sitting at a poker table.<p>You’re dealt cards the same way as everyone else, and you’re playing by the same rules. The thing is, …

Google Data Studio • Digital Marketing & Website Optimization

Google Data Studio is probably the tool that has gotten me most excited this week. It’s still in beta, but it promises to be an exceptional piece of …

Analytics

Win Rates, Close Rates and Milestone vs. Flow Analysis

Hey, what’s your win rate?It’s another seemingly simple question. But, like most SaaS metrics, when you dig deeper you find it’s not. In this post …

Analytics

3 things that everyone can learn from Jeff Bezos and Amazon about incredibly smart decision-making

In the early 1990s, Jeff Bezos noticed something strange.<p>He was nearing 30, and it was at the dawn of the internet revolution. The web was nowhere near what it is today, but the thing that caught Bezos' attention was that usage was picking up at a rate of 2,300% a year.<p>Not wanting to miss out, he …

Self-improvement

8 Ways to Measure Social with Google Analytics by @coreydmorris

Here are eight Google Analytic reports and tools that can help us prove the value of social media marketingThe post 8 Ways to Measure Social with …

Analytics

SEO in 2018: The Definitive Guide

This is the ultimate guide to dominating Google’s search results in 2018.And let me be clear about something:This is NOT a lame “SEO in 2018” …

SEO

How to Use Facebook Page Insights Like an Expert by @AdamHeitzman

Make the best out of your Facebook business page with the help of Facebook Insights. Here's how.The post How to Use Facebook Page Insights Like an …

Search Engines