Priscila Valle

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How Regular People Outshined Pros in Nike’s Best Ads of 2016

<b>On Tuesday, Nov. 29, Footwear News will host its 2016 Achievement Awards in New York, honoring the best and brightest in the industry, including</b> …

2016 EMAIL MARKETING STATISTICS for Small Businesses - Small Business Trends

We’ve collected these email marketing statistics for small businesses from a variety of sources.<p><i>Last updated: November 27, 2016</i><p>2016 GENERAL EMAIL …

Pretty Little Thing: The Mastermind CEO Behind This Global Fashion-Phenomenon Brand

You know that outfit Kylie Jenner was wearing on Instagram? If you don't, you should--and you should also know the mastermind behind the online fashion brand supplying these trending fashion statements: Umar Kamani, CEO of Pretty Little Thing.<p>Kamani shared his incredible journey with us, starting …

Entrepreneurship

10 Most Popular Tools Used by Experienced Social Media Marketers - Lets Design n Develop

Along with the rise of the digital era that we are now part of, the big scene of marketing has shifted towards the online environment. Everything’s …

Spotify says: 'Thanks 2016, it's been weird,' in its largest ad campaign yet

Different versions of the ads, which will be rolled out across 14 markets, contain localized messages from Spotify, driven by data from listeners and pop-culture topics relevant to events from 2016.<p>One ad in New York City says: "Dear person in the Theater District who listened to the Hamilton …

Is Delivery the Biggest Selling Point of Meal Kits?

Today, <b>Whole Foods announced a new partnership with Purple Carrot</b>, the vegan meal kit delivery service that made national news in November 2015 when cookbook author Mark Bittman left his position at the <i>New York Times</i> to join the company ( ...and then reappeared in headlines less than a year later, …

Every Great Public Speaker Uses This Simple Trick

Want to hook your audience? Six expert tips to craft your "wow" opener.<p>Experienced public speakers know better than anyone: The first impression is the only impression and it should be the best one possible. Grabbing your audience from your opening line sets your tone and is the single most …

Four Tips for Effectively Training Your Marketing Team

Most marketers strive to communicate as effectively as possible—except, too often, when sharing their knowledge with other marketers. Because that's …

How to Test Drive Your Business Idea Before Quitting Your Job

<i>Author’s Note: This post was inspired by lean methodology books like Lean Startup, Running Lean, 4 Steps to the Epiphany, and Lean Analytics. …

How Much Protein Do You Need?

Protein is having a moment. From Atkins to Paleo, it seems like everyone is eating a high protein diet. Even JetBlue is offering cricket—yes, …

5 Reasons Your Sales Team Isn't Selling

Sales. It's pretty black and white. For your salespeople, there are several reasons why the closing isn't happening as often as you'd like.<p>Sales is a numbers game. Except when it's a people game. This constant dual-brain thinking can cause imbalances on your sales team that lead to down cycles. How …

Selling

11 Things To Write About When You Don't Know What to Write About

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Oh no . . . it happened again! You sat down at the computer to write an article for your website and . . . your mind went blank. If this is a familiar experience, keep reading.<p>For those of us who use content as a tool to drive traffic to …

Writing

Experiential Marketing: Winning Over Today's Customers, One Event At A Time

“Experiential marketing” is a term that’s batted around more and more these days. In case the phrase still sounds like futuristic gibberish to you, let’s spend some time with Bharat Rupani, President of Interactions Marketing, an experiential marketing agency and subsidiary of Daymon Worldwide in …

Automotive Industry

5 things that happened when I did a sugar detox

Yeah, I eat pretty darn healthy. But I'm only human. Every once in a while there's a birthday at work, and I eat a cookie. Sometimes two if I'm stressed. Then that cookie reminds me, wow, refined sugar is delicious! And also, that I love apple fritters. Then the next morning, I might buy an apple …

How To Create Content Marketing So Powerful It Doesn’t Need A Call-To-Action

For both marketers and small businesses, Hubspot serves as a tremendous resource for creating a robust content marketing program. And if you tie your …

What Compels Your Customers to Share? - Psychology of Referrals (Part 2)

In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share …

Marketing

Five Signs You Are Eating Too Many Carbs (and What to Eat Instead) | Poliquin Article

Eating too many of the certain kinds of carbs has many bad effects on our bodies:<p>We gain body fat because we overeat.<br>We feel more stressed out.<br>We …

Nutrition

6 TED Talks You Should Watch To Up Your Mindset

Engaging your mind is the best way to keep it sharp, but in the hustle and bustle of daily life, it’s easy to fall into a slump. If you need a mental pick-me-up, check out these fascinating TED Talks. Get inspired. Get engaged. Give your brain a boost.<p><b>1. Daniel Levitin: How To Stay Calm When You</b> …

Dan Gilbert

50 Ways to Live Large on a Small Budget

You don't have to be rich to live the good life.<p>You don’t have to wait until you’re raking in the big bucks to live the rich life. Instagram-worthy …

Google announces Analytics 360 Suite for enterprise marketers

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services.<p>The Google Analytics 360 Suite will combine Google Analytics Premium (now called Google Analytics 360) and Adometry (which it acquired in 2014 and which is now …

Google Analytics

5 Quick & Actionable Tips for Better Content Marketing Images

Hey guys, you know you should be using images in your content marketing, right? RIGHT?<p>Apparently, you don’t! I see blog posts every week that have …

Food companies distort nutrition science. Here's how to stop them. - Vox

About a year ago, Marion Nestle finally got sick of the rotten state of nutrition science.<p>Everywhere she looked, she found glaring conflicts of interest. "Without any trouble, I could identify industry-funded nutrition studies by their titles," says the New York University professor. "It was so …

10 Biggest Diet Mistakes

Starting a Diet for the Wrong Reason<p>A major cause of failure is dieting to please someone else. Relationships often go through times of emotional …

Nutrition

Building Your 2016 Content Strategy [Infographic]

With a sizeable <b>90% of consumers finding custom content valuable</b> (TMG Custom Media), it’s no surprise that many brands strive to craft a content …

Marketing

Here's How Much Sugar You're Really Eating in a Day

We like to think we know what's good for us. Sure, beer, burgers, and ice cream make occasional appearances in our diet, but for the most part, we …

10 Fruits Low In Sugar For A Weight Loss Diet

Lemon<p>Lemon is ideally the best for weight loss. Drinking lemon juice early morning on an empty stomach will help to burn calories and keep you …

Why Eating More Fat Can Help You Lose Weight: A Doctor Explains

If you fear fat, you're not alone. I once subscribed to that outdated myth, too. After all, eating fat makes you fat, right?<p>From a caloric …

Nutrition

Charles Schwab CEO Reveals How He Tests Job Candidates by Taking Them to Breakfast, Having Restaurant Mess Up Their Order

A person’s character is revealed during times of great pressure and distress. A great way to test out someone’s character is to observe how they react when things don’t go according to plan.<p>What if there were a way for employers to test out job candidates and compare how each reacts to unpleasant …

Amazing Benefits of Broccoli (+5 Refreshing Recipes)

Ever wonder why mom always nagged you to “eat your broccoli”? Many kids — and adults! — see broccoli as a sort of punishment, but the fact is that it …