Primrose

9 Flips | 2 Magazines | 2 Following | 1 Follower | @Primroseh | Marketing pro, writer, coffee lover nd free connector

Every Social Media Measurement Metric You Should Know

Providing excellent customer service is one of the top priorities of a successful business. Companies like Zappos have famously built their entire strategy on striving to give customers an amazing experience. It was this single-minded focus that led Zappos to be one of the first retailers to use …

In Exposing Followers, Medium Fails Readers

If Medium wants to turn itself into a respectable publisher, it probably shouldn’t behave like a social network.<p>On Wednesday, the company announced it would make lists of followers public to Medium members. Writers and readers can see who’s reading whom.<p>Ev Williams, the cofounder of Twitter, …

Sympler Offers An Easy Way To Create Fun, Music-Centric Videos

Co-founders Ben Jenkins and Alexander Kane swung by the TechCrunch office recently to show off Sympler, their new video app for iOS.<p>Asked why the world needs yet another app for creating videos on your iPhone, Jenkins argued that “the ones that are out there aren’t really helping people do it.” …

Is it Time to Forget Free Social Media Marketing?

Is the social media free lunch over?<p>When I joined Facebook and Twitter in 2008 the key attraction was that you could gain attention and market on …

6 Tips to Acquire Customers with Your About Page

We’ve been changing things up around here at ReferralCandy – updating our site, improving our SEO, things like that. While reading up on what to do, we stumbled upon Jennifer Havice’s post “How To Use Your ‘About Us’ Page To Acquire Customers”. You can’t imagine how scandalised we were to realize …

Customers

Facebook Now Tells Whether Mobile Ads Lead to Desktop Purchases

Facebook is trying to show advertisers how powerful its mobile ads can be when it comes to driving sales.<p>The social network announced on Wednesday …

The Real Truth About Social Media Metrics

Insights require effort. If you really want to measure your social media, you have to do more than simply hit the print button. Here’s the solution, …

59 Free Twitter Tools and Apps for Marketers

<i>This post originally appeared on the Buffer blog.</i><p>Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.<p>That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every …