Joshua Fernandez

21 Flips | 1 Magazine | @PresidentJoshua | Marketing strategist and public relations specialist with experience in corporate and agency PR.

Education Transformed My Life - Mpumi Nobiva

Why Public Relations?

Fortune 500 Companies Prefer Instagram over Blogs, Study Says

<i>This post appears courtesy of University of Massachusetts Dartmouth. The full study can also be found on their website.</i>Instagram usage increased 13 …

Public Relations

What the Trump White House press corps will look like

WASHINGTON: Despite an unprecedentedly adversarial campaign-trail relationship between President-elect Donald Trump and the journalists who covered …

Donald Trump

Why SEO and PR Should Work Together

Every aspect of the marketing department needs to work towards the same company goals because it is a much better use of resources. Both PR and SEO …

Public Relations

The 1 Brutal Truth Every PR Firm Needs To Hear (And Could Drastically Improve Their Business)

Words of wisdom from a columnist.<p>Public relations is a dying market--and if you think otherwise, you are on the side of the fence that can't see what's on the horizon.<p>What does that mean? Public relations, by its most commonly understood definition, is the equivalent of a billboard. It's old. It's …

Samsung’s brand burned by Galaxy Note recall

Consumers’ Galaxy Note 7 isn’t the only thing catching fire recently.<p>On Tuesday, Samsung announced that it was halting the production of its …

How a series of crises flipped Target's internal comms strategy on its head

Between late 2013 and early 2015, Target dealt with a data breach, a CEO transition, job cuts, and significant challenges in Canada. Its employees …

Public Relations

National Taco Day 2016: Is It Safe To Eat Chipotle? Restaurant Chain Debuts Chorizo Option

Tuesday is National Taco Day in America, which a year ago may have meant a trip to Chipotle Mexican Grill (CMG) for many food lovers. But these days, …

Journalists' Advice on How to Write Press Releases They'll Actually Read

Marketers and public relations professionals can find plenty of advice on how to write a press release, but rarely is that advice directly from the …

Why Your PR Agency is a Waste of Money (Unless They Are Doing This)

Your public relations agency. You pay them thousands every month, but do you know exactly what they are doing?<p>Have you thought of hiring a PR agency? Do you have one already? Do you happen to know exactly what they are doing?<p>I don't work for a PR agency. I never have. I'm friends with a few people …

Public backlash, PR crisis continues despite cost concession for EpiPens

Communicators at Mylan Pharmaceuticals talk about reactions all the time—allergic reactions, that is.<p>On Thursday, CEO Heather Bresch found herself …

Public Relations