Prasant Naidu

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Blogger Deletes Posts On Ravindra Patil. Issues A Public Apology To Salman Khan

Why is the world (to be read as governments and people in power) scared about the social media and blogging. The reason being the common man today …

How Our Newspapers Are Engaging Indian Millennials On Instagram

Instagram is probably that one network everyone wants to crack. The Facebook-owned photo and video sharing app claims to have more than 400 million …

The Coolest Real-Time Content Marketing Examples Of 2015

Brands are finding it increasingly tougher to reach out to their consumers on social networks, with the growing number of social feeds one has to …

Marketing

9 Best Millennial-Focused Brand Campaigns Of 2015

Nearly half of India’s population is under 25. These young men and women are go-getters; they do not like to be told what to do or how to do it, but …

25 Awesome Long Format Ad Films By Indian Brands In 2015

Ever since Indian advertising discovered the magic of long format storytelling, the digital audiences have been treated to a plethora of heart …

Don’t Miss These 11 Global Christmas Campaigns On Digital

With Christmas already knocking on our doors, here is a curated list of digital marketing campaigns where global brands are at their merriest best, …

4 Trends That Define The State Of APAC Mobile Advertising In Q3 2015

A study of mobile users on Opera’s global mobile-ad platform in six select APAC countries found that Android is the leading OS for smartphones, with …

This Sainsbury’s Cat Video Truly Shows That ‘Christmas Is For Sharing’

Christmas is a time for giving and sharing and nobody brings this out better than Mog, the popular Sainsbury’s cat. The supermarket chain has topped …

How Snapchat Is Expanding Its Monetization Arm

Do you still have a problem in understanding how Snapchat, the four-year-old ephemeral mobile messaging app works? Then you are probably too old for …

Advertising

Don’t Worry Brands, Facebook Will Never Build A Dislike Button

Right now there are two kinds of people on the Internet – the ones who are overjoyed with the fact that Facebook is building the much awaited …

Mark Zuckerberg

Dineout Scores A Social Media Win With Its Open Letter To Zomato

In a highly competitive space, false claims by competitors are something one has to live with. Leading news sites and startup covering sites hardly …

Startups

Twitter Is Getting Serious About Commerce

2015 so far has been a stellar year for the social networking giants in terms of releasing action oriented product features. This year social …

Social Media

OYO Rooms Unveils Brand New Logo, Also Makes TVC Debut With #AurKyaChahiye

Budget hotels chain, OYO Rooms has been all over the news lately after securing a cool $100 million in its third round of funding. The two-year-old …

Taj Mahal

Acid Attack Survivor Shares Beauty Tips In Petition Campaign #EndAcidSale

Acid attacks are a horrendous crime with lifetime consequences for the survivors. Yet acid is freely available at your local store, it is the …

Eye Makeup

5 New Ways Businesses Can Connect With Customers Via Facebook Messenger

Today mobile is the first love for most of us. We start our day with it and go to bed while still checking our notifications. The latest We are …

Apps

Bold Indian Brands That Took A Stand On #MeatBan

The country is going through a deep crisis as it is divided into two sets of people – the meat-eaters and the non meat eaters. This deep crisis or …

Bombay High Court