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V-Commerce Boom

VR is becoming more accessible to the masses, and brands are now turning to the technology to lure shoppers into their brick-and-mortar stores. As <i>The</i> …

Virtual Reality

Augmented Reality is Coming to a Store Near You

Generation X may be less distinct from other generations, but the recent influx of 80's and 90's entertainment experiences that shaped Gen X are …

Augmented Reality

Three Big Things Today's Brand Social Content Needs To Be

Consumer brands on social media are not a new thing, in fact, the brand “boom” on channels such as Facebook and Twitter was about seven years ago. In …

Limited Time Ice Cream Drives Demand

Some things just immediately cue summer and ice cream is most definitely one of them! But with ice cream being such a common sign of the season, how …

Brick-and-mortar retail tech: Through the shopper's lens

There are many hot new technologies in the world of retail, from beacons to mobile wallets, but which are likely to drive business for your store? …

eCommerce

MariElla: EllaFashion price tag activation

18 startups poised to disrupt and drive the future of retail

From drones and bots to social shopping and smart e-receipts: NRF’s Artemis Berry gives us a rundown of the most thought-provoking pitches at NRFtech.<p>…

What retailers need to know, and expect, about virtual digital technology

Aug. 5, 2016 | by Judy Mottl<p>Courtesy of Amazon.<p>Virtual assistant technologies will gain big traction in the next six years, with 1.8 billion active …

Customer Service

How Retail Technology is Bridging the Gap between In-Store vs. Online Shopping

From quite some time, the debate between in-store and online shopping has been in the limelight. Though it is the same product sold via retailer …

Project: Sonos, New York

DetailsCreated on Thursday, 25 August 2016 11:4525 AugWritten by Gemma Balmford<p><i>Design: Partners & Spade<br>Opening date: July 2016<br>Store size: 390 sq …

How The Internet Of Things Is Already Influencing The Retail Industry

Share Email<p>The term “Internet of Things” has become a big buzzword in business lately, but what exactly is it and why might it shape the future of …

Internet of Things

Retail Tech In Fashion – Innovate Or Not?

Behind smoke and mirrors, noticeable or not, there are constant changes, and there have been developments in the fashion industry for more than a …

eCommerce

Google's Eddystone serves up location-based info via Bluetooth beacons

Using low-energy Bluetooth beacons to serve up location-based info to customers isn't a new development. We've seen more than a few implementations of Apple's iBeacon tech. Google has a new project that employs a similar setup, and it's called Eddystone. How does it differ from Apple's Bluetooth …

Home Depot’s visual search beta highlights technology’s appeal beyond apparel

Home Depot is latest big retailer to embrace mobile visual searchHome Depot’s iPhone application recently began offering visual search in beta, …

8 retail technologies to watch in 2016

While 2015 was dominated by omnichannel retailing and the digital wallet, retailers are now looking at speedy delivery, beacons, RFID tags and other …

eCommerce

45% Of Beauty Consumers Prefer Mobile Over Salespeople In Stores

The sale of beauty products is a relatively big business and growing, driven mostly by consumers replacing products that have run out.<p>And when the …

eCommerce

Drones, Robots And Connections: The New Innovations In The Internet Of Things

The wide-ranging scope of the capabilities coming with The Internet of Things creates a relatively unlimited number of ways to create new and …

How the Internet of Things helps build brands

Brands are poised to benefit greatly from the Internet of Things (IoT) over the next several years, as companies are being connected with their consumers in ways they never could before.<p>Engagement is at the heart of IoT. It isn’t a dusty server sitting in a back office, it isn’t your laptop or even …

5 Trends That Are Radically Reshaping Shopper Marketing

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and …

eCommerce

Heineken uses BLE beacons to reward Kiwi consumers

New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low …

Heineken

Beacons Inside: Sensors Become Part Of In-Store Displays

As beacons evolve, so too does the way marketers use them.<p>Once started out as small, battery-powered, radio-transmitting devices, beaconing …

Internet of Things

> News

Complete Product Packaging Solutions | H.B. Fuller

Case and Carton Sealing<p>Closing and E-commerce<p>Container Labeling<p>Flexible Packaging<p>Handle Reinforcement<p>Packaging Reinforcement and Containment<p>Retail …

Customers

Beacons in business: 8 ways to leverage location services

For the past several decades, much of the computer revolution has aimed to link every machine to every other machine in one big harmonic convergence …

We're All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker | TEDxSMU

Functional Design

Good design is continuing its quiet invasion of the mainstream. From Warby Parker’s affordable and stylish eye wear to Snowe’s home goods to …

Warby Parker

The Art of Shopper Marketing: Purex's 'Shock and Awe' at Walmart

Young woman buying olive oil