Opinions expressed by Entrepreneur contributors are their own. There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email marketing, there
Is "cheers" too casual? Too pretentious? Too British? Is "sincerely" timeless and professional, or stodgy and overly formal? Perhaps, as Matthew J.X. Malady persuasively argued at Slate, we should just
When I check my email today, I found the most inept and self-centered introductory email I've ever received. I may share its full heinousness in a future post, but for now here's just the dreadful subject
Would you like to know how you can increase your online sales without spending a ton of money on advertising? There's a lot of ways you can drive sales, but some methods are more powerful than others.
Opinions expressed by Entrepreneur contributors are their own. Email marketing strategies aren’t always all they’re cracked up to be, and getting them right is more important than you might realize. Digital
Over the years, search has evolved. Google has refined its core search algorithms through adjustments, tweaks and even complete overhauls. What ensued as a result of changes that went by names such as
When used correctly, email marketing can increase sales, keep customers interested in your brand, and dramatically improve your overall ROI. When used incorrectly, email marketing can annoy, bore or even
Opinions expressed by Entrepreneur contributors are their own. Every entrepreneur should have a healthy fear of the spam folder. After all, having your emails end up in spam means just one thing: Your
To succeed as a content marketer, you must create value. Valuable content gets attention. One piece of valuable content will get a thousands times more attention than hundreds of pieces of “okay” content.
14 million emails, 16,000 text messages...and only 24 hours in a day per person. It's not possible to keep pace with the onslaught of email in a hectic business climate. That's why we need to redefine
But unless you've been living under a rock without a Wi-Fi signal, email plays a huge role in your work and personal communication. In fact, we're willing to bet you have yours open in another tab right
Each time a prospect gives your company their personal email address, a contract is formed between you and them. Their role in the contract is to invite you to send them your content. In return, your is
Like it or not, most of your communication with potential customers, business partners, prospective employees, and nearly everyone important to your company goes through email. Yet most of your recipients
Opinions expressed by Entrepreneur contributors are their own. Every day I get dozens of emails from public relations firms pitching me stories. And, I am grateful. Yes, grateful. I am always looking things
Yesterday, I posted a real-life email that contained almost all of the errors that will get an email deleted rather than read. It ran the gamut from biz-blab to sales talk to awkward redundancy. Because
Because I critique the sales and marketing emails for readers of my free weekly newsletter and have helped dozens of clients with their sales and marketing messages, I've become hyper-aware of what works