Pooja Mahajan-Hoderkar

42 Flips | 6 Magazines | 12 Likes | 3 Following | @PoojaMahaja5rds | Keep up with Pooja Mahajan-Hoderkar on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Pooja Mahajan-Hoderkar”

7 Crazy Successful Instagram Business Accounts You Need to Follow

Change your professional destiny! Take a page from the playbooks of these inspirational Instagram superstar brands.<p>Like a lot of other social networks, Instagram was initially dismissed as an online playground for kids with little value for marketing or advertising. (Remember when people said the …

The Content Marketing MVP (Minimum Viable Plan)

<b>Free bonus</b>: A full content marketing plan template is available at the end of this post.<p>When I was hired to handle marketing at our startup, I was …

4 rookie local SEO mistakes you don’t want to make

It’s the highlight of any budding entrepreneur’s career — Googling your listings and finding out that you stand on top of the local mountain. After …

Why Google's Analytics 360 Suite Is a Tool Every Marketer Needs | Inc.com

People no longer browse the web exclusively on a desktop computer; they now drift from numerous devices and screens seamlessly. It's great for the user. But it's proving tough for organizations to manage the wealth of data from individual users across multiple streams.<p>According to W3 Techs, Google …

Google Analytics

Solar Panels Grown On The Moon Could Power The Earth

A far-out plan to create swarms of self-replicating solar panel satellites<p>"Global warming is the greatest challenge our species will face in the next 100 years," says Justin Lewis-Weber.<p>Currently a high school senior in California, Lewis-Weber has just published a paper in the journal <i>New Space</i> with …

Solar Panels

What Is HTML5?

It benefits users, web developers and browser and mobile platform creators. Join me for an introduction to the most important web standard, HTML5.

Mobile

IKEA’s Wireless Charging Furniture Makes Technology More Accessible

The home of the future is quickly becoming a reality—and you don’t have to be a billionaire to bring innovation into your own house, with help from …

3tags.org

13 Valuable Skills You Can Teach Yourself for Free

Here are 13 skills you can teach yourself for free, along with resources to help you acquire those skills.

Understand the payments industry in one hour with this report

BI Intelligence<p>The modern smartphone is a remarkable device. A single device that fits in your pocket can do all the tasks that once required cameras, camcorders, GPS devices, watches, alarm clocks, calculators, and even TVs.<p>But the next change might be the most radical of all—it could eliminate …

FinTech

Google Shakes Up Marketing Analytics

Google (goog) is combining a half-dozen marketing analytics tools—four of which are brand-new—into a comprehensive new dashboard.<p>While the Internet …

Google has 6 new analytics apps for marketers

Whether you’re building an app or running an online store, analytics can help you figure out what your users are trying to achieve and how you can serve them better.<p>To that end, Google has launched a new set of enterprise-grade tools to help marketers gain insights about their customers’ journey …

In the Future of Retail, We’re Never Not Shopping

Most retail outlets — whether conventional brick-and-mortar shops, digitally enhanced stores like Macy’s in the U.S. or Burberry in the UK, or online stores — assume a traditional three-stage consumption model. The customer experiences a need, shops to satisfy the need, and then consumes or uses …

14 Ideas to Make Your Websites Stand Out

Picture this: You’re going to a big event, every person who can change your life would be there, and a lot is riding on how you present yourself. …

The Seven Best Strategies For Using Photos in Web Interfaces

A memorable photograph on a website can single-handedly shape a brand’s entire identity,As sight-based creatures, we process visual data much better …

UI Design

6 Free Facebook Marketing Tools to Juice Up Your Campaigns

We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to …

Infographics

An Unusual Checklist To Upgrade eCommerce Checkout Pages

When shoppers arrive at checkout, an overwhelming majority get cold feet. The data suggests that, on average, 68.53% of shopping carts are left …

12 Google Analytics Custom Reports to Help You Grow Faster

“<i>Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital</i>,” said Aaron Levenstein, a former professor of business …

Analytics

Facebook Is Making Significant Changes To The News Feed

Earlier this week, Facebook said it was changing the News Feed algorithm so that posts that you are not interested in are less likely to appear at the top. Generally, the order of your News Feed is based on how much you like, comment, click or share similar posts.<p>To gain a better understanding of …

Mark Zuckerberg

2015: The Year in Social Media Disasters

By Katie Meyer<p><b>Schadenfreude:</b> A feeling of enjoyment that comes from seeing or hearing about the troubles of other people<p><b>Socialhadenfreude:</b> A feeling …

7 of the Biggest Content Marketing Mistakes Wrecking Your Brand | Inc.com

Have you put a huge number of hours into your online presence, just to reap little benefit? There could be many reasons that your brand is failing online but perhaps none more important than your content strategy. Long pushed to the side as the secondary element to a brand's growth, content has …

Marketing

4 Powerful Cognitive Biases That Could Transform Your Marketing | Inc.com

One of the most influential forces in marketing is the power of <i>psychology.</i><p>In recent years, neuroscience has changed the way in which we view marketing, approach customers, and run our businesses. A deeper understanding of the human brain will dramatically impact your marketing success.<p>One broad …

Critical Thinking

Brand Storytelling: 6 Must Have Content Elements

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation …

Marketing

3 Ways To Rock The Publishing World On LinkedIn

Quick, what’s the biggest publication in the world? When I ask I typically hear responses like “<i>Wall Street Journal</i>?” (6,269,510 followers on Google). Nope. “<i>New York Times</i>?” (1 million subscribers. Again, no.) “<i>Forbes</i>?” (North of 75 million viewers a month, and continuous ranking by LeadTail as …

Thought Leadership

Five Storytelling Strategies For Creating A Lifestyle Brand

The jewelry company Dannijo has created a lifestyle brand by using social media and real-life experiences to hook their audience.<p>Sisters Danielle and Jodie Snyder first started making jewelry as teenagers growing up in Jacksonville, Florida, but after a few years working in fashion, they decided to …

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. …

New to AdWords? Avoid These 10 Common Budget Killing Mistakes

What’s the scariest thing for a small business owner to pull the trigger on?<p>I bet pay per click (PPC) advertising is near the top of the list.<p>PPC is</i> …

Google just told advertisers that if they want to reach young people YouTube will need to take 24% of their TV budgets

It's a huge event, attended by around 1,000 people from the advertising and media industry, in which the online video company shows off its wares in the hope of securing major ad deals.<p>And it was full of pomp: The event was hosted by YouTube comedian Grace Helbing, a dinner was cooked for the …

13 Tools To Take Your Blog Writing From Good To Great

Congratulations! You’ve written a fantastic blog post…but now what?<p>What will make your blog sink or swim in a sea constantly filling with …

Infographics