PolygonHeroes

40 Flips | 2 Magazines | 2 Likes | 6 Following | 40 Followers | @PolygonHeroes | User Experience Designer at Orion Health - Illustrator of PolygonHeroes.com Find me on Twitter @PolygonHeroes

7 Tactics of Transformative UX Design

In a word, users want a UX that’s empowering. They want it to be valuable to their lives, transforming them into a better version of themselves. …

Project TNT

The next evolution of type on Medium<p>It’s late Thursday night in the Medium office, a week before the 2.0 launch. Marcin, a fellow designer and …

Two Product Principles Often Forgotten

In the 7th century, Archilochus wrote “The fox knows many things, but the hedgehog knows one big thing.” A simple quote with a deceptively deep …

Situational Segmentation vs. Customer / Market Segmentation

Effectively execute marketing, build better products and launch more powerful promotion.<p>My mom is about to buy an iPhone.<p>My friend Ramon has an …

Revisiting disruption: 8 good questions with Clayton Christensen

Updated 01/24/14 12:51 pm<p>Editorial Coordinator of the American Press Institute<p>Clayton Christensen is widely regarded as one of the most influential …

What Job Does Social Media Do For You?

My husband has already nicknamed me “Ladybird Johnson” because I like to tweet. Now I’ve signed up for Google+, which means I now have yet another social media platform to manage. I clearly love this “cocktail-party-from-the-comfort-of-my-computer,” but do I show up because I am a party girl? If …

Clay Christensen’s Milkshake Marketing

About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to …

“If they don’t ask about the price it’s absolute bunk”

Jobs To Be Done Consideration Sets in Action<p>Spirit Airlines is the fastest growing, least liked airline in America according to NPR’s Planet Money …

Spirit Airlines

The jobs wine is hired for

Looking at how wine shops can use JTBD<p>Using a jobs-to-be-done approach means focusing on the job, rather than on the person doing it.<p>To one side go …

How to discover the hidden benefits of your product

“When we have a job to do, we find something that we can buy or hire to get the job done. Understanding the cause of purchase, really improves the …

Applying Jobs-to-Be

I recently had the pleasure of sitting down with Ryan Singer of 37signals to discuss how the Jobs-to-Be-Done concept can help your customers and …

The Future Of Newspapers Through A Jobs-To-Be-Done Lens

Newspapers are struggling. Their readership is declining, their business model is outdated, and their rearguard attempts to generate revenue in the …

The Job that Games Do

Why and when we choose to play<p>My colleagues have taught me about a product development philosophy called “Jobs to be Done.” It’s succinctly expressed …

Retail clinics should integrate around jobs-to-be-done

We have written previously about what the theory of disruptive innovation predicts regarding the attractive growth prospects of the retail clinic …

Why do people buy art?

Applying Jobs-to-be-Done to the art world<p>Why do people buy art? I’ve been asking myself that question over the last few months for a friend’s online …

Finding the Right Job For Your Product

References<p><b>1.</b> The descriptions of the product and company in this example have been disguised.<p><b>2.</b> There are other job segments in the auto industry. …

Get out of your product bubble: defining competitive markets

If you are defining competitive markets as a <i>certain type of products</i> you are limiting your growth and innovation potential. Even worse, it makes your …

How you frame a problem determines how you solve it.

There is a common story most product managers hear. There are variations of the story but it goes something like this: Consumers don’t know what …

This Causes People to Purchase

They have a Job to get Done.<p>Your product gets hired to help customers solve a Job to be Done. That’s what <b>causes</b> purchase and use.<p>It’s that simple. …

Employment

The Jobs-to-be-Done Mattress Interview

By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview …

Interviews, Timeline, Forces, Job Stories — what’s the difference?

It’s not easy grasping all of #JTBD at once.<p>It’s easy getting overwhelmed trying to read up on Jobs to be Done. One reason is the framework spans …

A Jobs to be Done Interview With Myself

Purchasing represent.io<p>I recently came across an amazing product called Represent. In short, Represent is a template for creating résumés — at least …

Replacing Personas With Characters

Resolving the destructive effects of Personas.<p>Read the Persona* (please see note below) below and then learn what your brain does.<p>Alan is a 30 year …

UX Design

A Script To Kickstart Your Jobs To Be Done Interviews

‘Jobs’ interviews are fun and tremendously helpful. This script will help your team get started with them.<p>If you and your team are not taking …

Employment

Filling In Lean’s Gaps

Using Jobs To Be Done For Product Discovery<p><i>‘Get out of the building!’</i><p><i>‘Talk with customers’!</i><p>‘Genchi Genbutsu’<p>…the above insights, and others like …

Unpacking the Progress Making Forces Diagram

This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done: The Progress Making Forces Diagram. This diagram is used to …

Online Courses - Anytime, Anywhere

The course: <b>Mastering Jobs-to-be-Done Interviews</b> is no longer available to purchase on the Udemy platform. We apologize for any inconvenience. If you …

The Job-To-Be-Done Theory for designers

Introduction<p>In the 1960s, Theodore Levitt, a professor at Harvard Business School, used to tell his students, “People don’t want a quarter-inch …