Pico Global

283 Added | 12 Magazines | 10 Likes | 2 Followers | @PicoGlobal | Pico is a global group of agencies engaging people, experiences and brands. Our strength comes from the diversity of over 2,000 inspired professionals in 40 major cities worldwide and the depth of our understanding of different cultures and industry practices.

Dongfeng Peugeot at Shanghai Auto Show 2017

<b>Project brief</b><p>Engaging, entertaining and serving as the perfect backdrop to the fleet of cars on display, Dongfeng Peugeot’s booth at Shanghai Auto …

Electric Vehicles

Borgward at Shanghai Auto Show 2017

<b>Project brief</b><p>The Shanghai Auto Show 2017 offered another opportunity for the German brand Borgward to take the spotlight, build its brand, and …

Trucks

Army Open House 2017

After a five-year hiatus, the Army Open House returned this year, bringing old hits and new thrills with it. Working closely with the Ministry of …

Singapore

Jiangling Motors at Shanghai Auto Show 2017

<b>Project brief</b><p>One of the most visually striking booths at Shanghai Auto Show 2017 belonged to Jiangling Motors (JMC). Conceptually, the design grew …

Augmented Reality

Stack Bahrain Lego Event

Put kids and Lego together, and building, learning and pure fun are guaranteed to ensue. And it was from this solid building block that the Bahrain …

Lego

Auto Shanghai 2017

Held every two years since its inauguration in 1985, Shanghai International Automobile Industry Exhibition (Auto Shanghai) has played an important …

Google’s AlphaGo Challenge

<b>Brief</b><p>At the Future of Go Summit, held in Wuzhen in late May, a series of Go matches played between the top Go grandmaster Ke Jie and Google’s AI …

Artificial Intelligence

Huawei at CeBIT 2017

Held annually at the Hannover fairground in Hannover, Germany, CeBIT is Europe’s leading computer expo and trade fair. This year, over the show’s …

SMU Open House

<b>Brief</b><p>At Singapore Management University (SMU), the annual open house event is an important part of the school calendar. By giving the public a …

Huawei at MWC 2017

Organised by GSMA, Barcelona’s Mobile World Congress (MWC) is a massive annual event for the mobile industry. This year’s edition was particularly …

i Light Marina Bay 2017

<b><br>Brief</b><p>The fifth edition of Asia’s largest sustainable light art festival, i Light Marina Bay, lit up the Singapore’s Marina Bay waterfront from 3 to …

International Furniture Fair Singapore 2017

The International Furniture Fair Singapore (IFFS) is regarded by industry experts as Asia’s premier furniture sourcing platform and design-led …

HSBC Singapore Rugby 7s

<b><br>Project brief & development</b><p>Sixteen international rugby teams, quick-fire 15 minute matches, an audience of thousands of fanatical fans and a global …

Gardens by the Bay Children’s Festival

<b>Brief</b><p>Gardens by the Bay is a series of lush and beautiful waterfront gardens located in Central Singapore. Home to incredible flora and greenery, the …

Bahrain Basketball Cup

<b><br>The Brief</b><p>The Bahrain Basketball Association (BBA) organised a press conference to announce the start of the exciting Khalifa bin Salman Basketball …

Bahrain Food and Travel Awards 2017

<b>The Brief</b><p>For the second year in a row, the Bahrain Tourism and Exhibition Authority (BTEA) sought to organise an awards ceremony to recognise …

Gastech 2017 in Japan

<b>The Story</b><p>The annual Gastech Exhibition and Conference began in 1972 and is the world’s largest global gas and liquefied natural gas event. In 2017, …

Pet Expo Singapore

Developed and organised by MP Singapore, Pet Expo Singapore is the country’s largest pet fair. Pet Expo 2017, the fourth edition, aims to provide a …

Into the Wild at ArtScience Museum

<b><br>Brief</b><p>ArtScience Museum at Marina Bay Sands explores creative processes at the heart of art, science, technology and culture, and their roles in …

Visual Merchandising for ILLUMA's New Organic Product

ILLUMA recently engaged Pico to deliver bespoke visual merchandising services for their new ILLUMA organic product in shops across Hong Kong.<p>Marking …

CIO INNOVATION Roundtable

<b>The brief</b><p>Artefacts of the past provided an evocative setting for visions of the future when IT executives gathered at the Hong Kong Maritime Museum …

Innovation

Sesame Street Live in Bahrain

<b>Brief</b><p>Sesame Street is an enduring children’s TV show that we all know and love. Since its debut in 1980, Sesame Street’s live touring show has …

Kids

Robot Kitty Future Land in Chongqing

Pico brought the fun and futuristic Robot Kitty Future Land theme park to Metropolitan Oriental Plaza in Chongqing to help rejuvenate and update this …

The Future

Rolls-Royce VIP Lounges

<b>Brief</b><br>Rolls-Royce is the ultimate high status motorcar because the marque examines the background and identity of its buyers. Their brand motto is: …

Luxury

BAIC BJEV EC180 New Product Launch

<b>The Idea</b><br>The impressive growth of the Beijing Automobile Industry Corporation (BAIC)’s electric car manufacturing arm - the BAIC BJEV - is a strong …

Electric Vehicles

Changan Automobile CX70T launch

<b>The Story</b><br>Expectations ran high for Changan Automobile’s new CX70T model in 2017. As a large SUV boasting plenty of high-tech features at an …

Marketing

FY16/17 Lenovo IT MS CIO Summit Meeting

<b>The Idea</b><p>This important summit for Lenovo was intended to both support and drive the progress of the company’s corporate IT services. Over a hundred …

Lenovo

Lush at Bahrain City Center and Seef Mall

Lush is one of the world’s biggest names when it comes to fresh, handmade cosmetics. Pico was given a mandate to execute the design vision of Lush’s …

Bahrain

BreadTalk at Bahrain International Airport

BreadTalk is a Singapore-based baking industry giant with eight brands and outlets stretching across 17 countries in Asia and the Middle East. For …

Airports