Phillson Rajan

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Ad targeters are pulling data from your browser’s password manager

New research shows an alarming new way to track web users<p>Nearly every web browser now comes with a password manager tool, a lightweight version of the same service offered by plugins like LastPass and 1Password. But according to new research from Princeton's Center for Information Technology …

12 Financial Goals For Each Month Of 2018

Implementing new financial practices at the beginning of the year is a great idea in theory. In practice, trying to overhaul your finances all at once might be too much. You don’t want to attack your finances with vigor on January 1 and then wear yourself out by January 10. Instead, you want to …

Personal Finance

Make branded content people actually care about on TV and online

The internet is no longer a singular space, it is a place that centres around each user. The online world revolves around choice; catch up TV, …

Comedy Central’s “Handy” Series Might Be The Perfect Branded Content Storyline

Creator Josh Miller talks about seamlessly blending brands into an awkward comedy in the world of commercial hand modeling.<p>They’re everywhere. Serving food, eating food, using tools, holding beer bottles, holding burgers. Wherever you look in advertising, you’re going to see a lot of hands. In many …

Refocus Your Energy with a Daily Ritual

Use a daily habit to refocus on your goals.<p>There is a familiar sort of scene in crime movies: The hero is in hot pursuit of the thief. She jumps in a car and tries to start it. The engine won't turn over. He's getting away. She's out of breath, looking around for help or other options -- trying not …

refocus

Lowe's: AR/VR Comes Closer To Mainstream Marketing

While retailers around the world have been stepping up tech innovations to lure shoppers back for well over a decade, the results are largely uneven. …

Augmented Reality

Why Marketers Need to Invest in Authentic Long-Form Storytelling

Corporate responsibility is an essential part of good business. Today, all types of brands are looking for new ways to promote their …

Advertising Industry

We Studied Brands Around The World. What Consumers Want Isn’t What You Think

We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.<p>Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: …

Taco Bell