Phillip Swindall

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How Does Big Data Change Social Media Marketing Strategies?

The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With so much data …

Public Relations

Why You Need to Humanize Your Social Media Marketing

The social media marketing landscape is constantly evolving with new networks, widgets, and tools. The way marketers approach social media …

Facebook adds to Atlas to eliminate advertising waste

Through Atlas and the people-based layer that powers it, Facebook has been able to identify and measure where most of the advertising waste comes …

AdTech

Five social media trends that will change marketing and business in 2016

The most interesting part about these platforms is that they have crept their way into business planning, thus becoming one of the most crucial …

What You Can ( Shouldn't) Automate for Social Media Marketing Success - #infographic

What You Can (& Shouldn't) Automate for Social Media Marketing Success - #infographic<p>As far as the significance of automation in the success of …

Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on …

How to Get Results From Facebook Ads on a Budget

Shares 17K<p>Are you using Facebook ads effectively for your business?<p>Do you want to get results without spending a lot of money?<p>By selecting a …

Marketing

Facebook Freebooting: What Marketers Need to Know

Do you use video in your marketing? Want to make sure your copyright is protected? There are simple steps you can take to brand your videos so you’re …

Marketing
Marketing
Marketing

Facebook Marketing 201: Increase Your Facebook Reach

As social media marketers, it’s easy to consume yourself with the number of Likes, comments and shares each post receives. But your analysis …

Marketing

How to Optimize Your Facebook Posts With Facebook Audience Insights

Shares 9K<p>Do you want to increase your Facebook engagement?<p>Interested in discovering what content appeals to your audience?<p>With Facebook Audience …

Facebook Ads

Facebook Now Ranks Live Videos Higher in the News Feed (Plus A Quick Guide on How to Use Facebook Live Video)

The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was …