Phillip Swindall

26 Flips | 1 Magazine | @PhillipSwin2016 | Keep up with Phillip Swindall on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Phillip Swindall”

How Does Big Data Change Social Media Marketing Strategies?

The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With so much data …

Why You Need to Humanize Your Social Media Marketing

The social media marketing landscape is constantly evolving with new networks, widgets, and tools. The way marketers approach social media …

Facebook adds to Atlas to eliminate advertising waste

Through Atlas and the people-based layer that powers it, Facebook has been able to identify and measure where most of the advertising waste comes …

AdTech

Five social media trends that will change marketing and business in 2016

The most interesting part about these platforms is that they have crept their way into business planning, thus becoming one of the most crucial …

What You Can ( Shouldn't) Automate for Social Media Marketing Success - #infographic

What You Can (& Shouldn't) Automate for Social Media Marketing Success - #infographic<p>As far as the significance of automation in the success of …

Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on …

How to Get Results From Facebook Ads on a Budget

Are you using Facebook ads effectively for your business?<p>Do you want to get results without spending a lot of money?<p>By selecting a well-targeted …

Facebook Freebooting: What Marketers Need to Know

Do you use video in your marketing?<p>Want to make sure your copyright is protected?<p>There are simple steps you can take to brand your videos so you’re …

Social Media

How to Use Facebook Canvas: What Marketers Need to Know

Have you heard of Facebook’s new mobile ad experience, Facebook Canvas? Want to learn how to create Facebook Canvas ads? Facebook Canvas lets …

Social Media

Facebook Professional Services: How Your Local Business Can Rank

Do you have a local business page on Facebook? Want to reach more local customers? Facebook recently launched Professional Services, a directory that …

Social Media

Facebook Marketing 201: Increase Your Facebook Reach

As social media marketers, it’s easy to consume yourself with the number of Likes, comments and shares each post receives. But your analysis …

Social Media

How to Optimize Your Facebook Posts With Facebook Audience Insights

Do you want to increase your Facebook engagement?<p>Interested in discovering what content appeals to your audience?<p>With Facebook Audience Insights, you …

How to Use Facebook Ad Bidding

Do you use Facebook ads? Have you tried ad bidding? Understanding how to use Facebook ad bidding will help you reach your campaign goals for less …

Facebook Ads

Facebook Now Ranks Live Videos Higher in the News Feed (Plus A Quick Guide on How to Use Facebook Live Video)

The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was …

The Ultimate Guide to the Best Social Media Image Sizes

Ever wonder what the best social media image sizes are for each social network?Or how to make sure elements within your cover photos and posts meet …

5 Facebook Advertising Tools That Save Time and Improve Your ROI

Do you advertise on Facebook?<p>Looking for more efficient ways to manage your campaigns?<p>Facebook ad tools can make a world of difference in the amount …

Is Facebook Advertising Worth it For Bloggers?

Getting more LIKES and traffic on Facebook: These are the things bloggers strive for and dream about on a regular basis. In order to do this, at some …

Social Media

3 Ways Your Organization Can Use Facebook Carousel Ads to Tell a Story

With Facebook’s constantly evolving suite of ad products, advertisers have to fight to keep up with the trends and shifts on the platform--and now, …

How to Use Facebook Ads to Scale the Reach of Your Brand and Email Campaigns

Direct response advertisers usually have a clear and quantifiable metric when measuring success on Facebook: the cost per action related to their …

Facebook Ads

Facebook Makes Blogging More Easy with New WordPress Plugin

<b>Facebook</b> is partnering with <b>Automattic</b>, the parent company of WordPress.com to introduce a plugin that will make it much easier for those using the …

Personalized News

New To Facebook Advertising? Let Your Fans Discover Your Audience

If you’ve got a Facebook page and enough fans, you’ve already got a starting point for potential audience research.<br>Read more at PPCHero.com

7 Facebook Ad Hacks For Cheaper Clicks

I've been using Facebook ads to successfully drive qualified traffic and generate sales for more than 5 years now, and in that time, I've learned …

AdWords

Facebook 'Amazed by Volume of Valueless Inventory,' Abandons New Ad Buying Platform for Atlas

It's well-understood that the digital ad ecosystem is awash in ad fraud, the sorts of scams where sketchy websites serve real ads to fake traffic and …

WordPress Readies New Version, Partners With Facebook

By any measure, WordPress is the most popular content management system on the planet. So any upgrade to the open source platform is important news …

How to Start Creating Facebook Instant Articles for Your Blog: Facebook and WordPress Team Up

Facebook is preparing to roll out Instant Articles to publishers —of any size, anywhere in the world—next month by the start of their F8 conference, …