Phillip France

17 Flips | 2 Magazines | 1 Following | 1 Follower | @PhillipFrance | Designer

Digital Print for Packaging to 2022 | Market Reports

List of figures:<p>FIGURE 3.1 Generic packaging and label supply chain in 2015<p>FIGURE 3.2 Generic packaging and label supply chain in 2015<p>FIGURE 5.1 All …

Why the future of package printing is digital packaging

How far are we from interactivity in VR?

There’s an oft-cited quote of Walt Disney’s: “It’s kind of fun to do the impossible.” Were he alive today, it would be interesting to see what he’d make of – and with – modern virtual reality (VR) systems.<p>All VR requires a basic core functionality: The ability to deliver an environment that matches …

Why Eye Tracking is a Huge Deal for VR/AR

A game changer in visual fidelity, interface design and interactivity<p>Last year, Japanese company <i>FOVE</i> released the world’s first <i>VR</i> headset with …

Eye Tracking

The 6 biggest challenges facing augmented reality

Whenever I begin to think about the future, I can’t help but imagine augmented reality as a part of it. In my opinion, technologies like AR, AI, and …

When VR meets reality – how live concerts could be enhanced by 21st-century opera glasses

What do Coldplay, Stevie Wonder and the Imagine Dragons all have in common? The answer, and well done if you got this right, is that they have all …

Virtual Reality

6 brilliant uses of 3D in brand campaigns

If you’re looking for new arenas to put your 3D skills to productive use, have you considered the world of branding?<p>Right now, creative and design …

Virtual Reality Helps Distract Kids from Painful Medical Procedures

Tell a child they need to undergo another painful medical procedure, and you'll probably have a kid who's racked with fear and anxiety. Tell that …

Imagining the Retail Store of the Future

LONDON — What will the store of the future look like? Will we be served by fleets of gleaming robots, using built-in facial recognition technology to adjust each sales pitch to a person’s current mood or past spending preferences? Will there be voice-activated personal assistants, downloading the …

How Brands Are Finally Cashing In on Social With Shoppable Instagram Stories and Snapchat Ads

For years, social platforms have been dogged with reports that posts don’t lead to sales, leaving some retailers to question if big investments in …

Social Media

Seven Hot Digital Trends In Retail Right Now

The retail industry is undergoing a dramatic reorganization. Brick-and-mortar shopping is declining significantly, while online retail is reaching stratospheric heights. Amazon sales have increased by almost 2,000% over the last decade while several stores, including Macy’s, Bebe and Payless, have …

Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the …

Public Relations

16% Of Retailers Using AI, 20% Plan To Add In Next Year

Online retailers are moving into some advanced artificial intelligence technologies while holding back on others.<p>Many retailers have concrete plans …

Artificial Intelligence

Paris, 2050: The Smog-Eating Smart City of the Future?

See Vincent Callebaut Architectures plans for 8 buildings that would recast Paris as sustainable utopia.<p>In the year 2050, Paris could be a paradise of plant-embedded smart architecture—provided Vincent Callebaut Architectures have their way. On the heels of Paris’s Climate Energy Plan to reduce 75% …

See the Original Coke Bottle Patent Granted 100 Years Ago

Courtesy Smithsonian National Museum of American History<p>Courtesy Smithsonian National Museum of American History<p>Courtesy Smithsonian National Museum …

Museums

The future of packaging | Thinking

Let’s face it: The shelf is dead. If a brand isn’t creating an experience that connects with consumers at every interaction—online and off—it risks …