Philipp Nando

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5 Ways To Keep Customers Engaged Before They Slip Away

<i>Shannon is the Chief Content Officer for CloudPeeps, where she crafts words, creates strategies, and recruits loyal brand advocates. She’s also the founder of asongaday.co, hand-curated songs delivered to your inbox, and an enthusiast of live music, sunshine, craft beer, and quality content. She’s</i> …

Conversion Rate Optimization: Why This One Metric Determines Your Ecommerce Success

No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping …

Analytics

Tinder’s First Advertisement Is One Big Experiment

This week, Tinder unveiled its first ad in the form of a video promoting Budweiser’s next #Whatever, USA campaign. The video ad will show up for Tinder users the next time they open the app, but much like Instagram’s foray into advertising, Tinder ensures that rolling out advertising on the …

Advertising

Collaborative Economy Honeycomb 2 –Watch it Grow

Above Image: Honeycomb 2.0, click and access multiple sizes stored on Flickr, Please share widely, with attribution, non-commercially.<b>The first</b> …

The World Of Advertising Is About To Get Even More Intense

Live in any capital city and you'd be forgiven for feeling a little overwhelmed by the amount of advertising your senses are bombarded with each day. …

The Road from Visible to Invincible Marketing Strategies

If you’ve read my last post “Are You a Marketing Strategist or a Tactician?“, I’d like to imagine that if until reading my post you weren’t a …

Marketing

From Advertising to E-Commerce, Native Is the Future | Inc.com

<i>Josh Payne is the founder & CEO of StackCommerce. With Josh's leadership, the company has transformed from a curated marketplace for digital tastemakers to a white-label native commerce platform for over 500 web publishers, reaching over 75 million unique people monthly across the web. Earlier in</i> …

Digital Advertising

The 4 Cs Of Success On YouTube: From The Pioneers Of Viral Video For Business

<i>(1st article in my YouTube series – Ken)</i><p>Half a million dollars … that’s what it would cost you to hire business renegades The Harmon Brothers to craft a viral video for your company on YouTube.<p>They may be the best in the business, and they are willing to share the 4 multimillion-dollar principles …

Google Will Rank Your Site Higher If It's Mobile Friendly

Big changes to Google’s search algorithms are coming: beginning April 21, the company will increase the ranking of sites that are mobile-friendly and surface app results much higher.<p>The company says that the change will have a “significant impact” on all mobile searches in all languages worldwide, …

Entrepreneur - Start, run and grow your business.

Latest<p>You can start any of these home based businesses for less than $5,000.<p>These low-cost franchises are worth your time, energy and investment.<p>Need a new business idea? Here are over 60 you can run with now.<p>Looking for a new way to make money from home? Here are 20 businesses that you can start …

Entrepreneurship

The 10 things in advertising you need to know today

<b>1. There is already a brilliant parody of the latest Dove "Campaign for Real Beauty" ad.</b> Comedy website Funny or Die switch the focus of Dove's "Doors" commercial to men and their penis size.<p><b>2. An office worker took his GoPro to work and turned an average day of menial tasks like filing,</b> …

Advertising

Large-Scale Content Projects: A Closer Look at Roles and Measurement

In <i>5 Steps to Run Effective Large-Scale Content Projects</i>, I mapped the moving parts involved in setting up and running super-sized content …

Marketing

10 Outstanding Ways to Buoy Up Your Brand

How often have you noticed spanking new billboards on a roadside or on public transport? Many time perhaps?<p>It’s curious to know what exactly makes …

Marketing

About Pages: How to Fascinate and Engage with Just One Look - Copyblogger

If you want your website’s About page to work, you have to answer one crucial question.<p>And no, the question isn’t, “How many years have you been in …

Content Marketing

25 companies that are revolutionizing retail

The way people shop is changing every day.<p>Thanks to the proliferation of smartphones and innovations in delivery and data, the retail landscape is evolving like never before.<p>We selected 25 companies that are revolutionizing the industry.<p>From an established e-commerce giant deploying drones to an …

eCommerce

3 Brand Mavericks Who've Mastered Branding and Design Supremacy

In many ways, design and branding are two very close siblings who exist solely to benefit and enhance the other. Oddly enough, many companies don’t …

It’s All About Engagement in the Next Era of Marketing

<b>Author: Sanjay Dholakia</b>When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through …

Marketing

22 Free Content Marketing Tools To Drive Your Content Marketing Plans | Marketing Insider Group

By Michael Brenner<p>In Content Marketing<p>6<p>Are you looking for <i>free content marketing tools</i> to drive your content marketing plans?<p>One of the content …

The top 50 apps for creative minds

Our pick of the best tablet and smartphone tools to enable you to make video, music, art and more<p>There’s an ongoing argument in the technology world about whether tablets and smartphones are more focused on consumption than creativity. As time has gone on, though, the number of apps helping us do …

Apps

How To Tell The Story Of Your Products

Why is real estate copywriting so terrible? Maybe it’s not that bad in your town or city, but wherever I have lived the copy seems to serve one …

Food & Dining

Glia Raises Cash To Match Consumers And Companies Around Values

As another political cycle begins to ramp up, a new service called Glia has raised seed funding to connect consumers with the brands and companies that support their similar values.<p>Seemingly during every big election cycle, people become hyper-aware of how the corporations whose goods they buy and …

CSR

Earned Media Definition: 38 Experts Weigh In

How Marketers and PR Professionals Define Earned Media<p>Earned media, while not a media platform in the conventional sense, is what marketers …

Public Relations

9 KPIs to Measure Inbound Marketing Success

Before we delve into the value Key Performance Indicators (KPI’s) offer to an Inbound Marketing program, let’s first drill into the sources of the …

Marketing
Public Relations