Petra Gruber

49 Flips | 2 Magazines | 2 Likes | 8 Following | 24 Followers | @PetraGruber | Keep up with Petra Gruber on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Petra Gruber”

When the Customer Is Stressed

Fredrik Broden<p>Customers’ assessments of quality and value, decisions about what and where to buy, and recommendations to others are all influenced by emotions. But too often companies don’t adequately anticipate those emotions and therefore can’t mitigate negative ones in the design of their …

Management

Als man dieses Baby neben seine sterbende Schwester legte, geschah ein großes Wunder

Im Oktober 1995 wurde ein Zwillingspärchen geboren, das seither mit einem sehr berührenden Foto durch die Medien geht. Kyrie und Brielle Jackson sind …

Mit diesem gerösteten Blumenkohl wirst du freiwillig zum Vegetarier

Dieser ganze geröstete Blumenkohl wird euch beweisen, dass Gemüse spitze schmecken kann.<p>Blumenkohl ist eines dieser Gemüse, die man oft nicht mag. Im Vergleich zu anderen essbaren Pflanzen hat es weniger Nährstoffe, was aber gleichzeitig auch sein Vorteil ist: Da es nicht die chlorophylllastigen …

How to Work Confidently with Numbers People

<i>HBR STAFF</i><p>In the era of Big Data, analytics are becoming a competitive necessity for many managers. And even if it’s not an explicit part of your job description, chances are you need to understand at least something about data and analytics to be successful. So, where should you start? What’s the …

Management

How teens are spending money, what they like, and where they shop

We dug through the report and pulled out some of the most interesting facts and charts.<p>Here's a summary:<p><b>1. Teens are spending most of their money on food.</b> Starbucks remains the perennial favorite among all teens for food-and-drink spending. Food accounts for 23% of teen spending, followed by …

Abercrombie Stops Shouting, but will they Listen?

2007. While it’s only been six years, a lot has changed. American Idol was America’s most watched show, you couldn’t turn on the radio without …

Hollister ist nicht mehr cool

Sinkende Absatzzahlen Hollister ist nicht mehr cool<p>Von und<p>-Aktualisiert am 11.11.2014-08:16<p>Der einstigen Kultmarke von Abercrombie & Fitch laufen die …

The Millennials

by Scott Keeter and Paul Taylor<p>Generations, like people, have personalities. Their collective identities typically begin to reveal themselves when …

Shirts on, Boys. Abercrombie Says It’s Done With Sexualized Marketing

Have we seen the last of Abercombie & Fitch's shirtless models?<p>In an attempt to refresh the brand, Abercrombie is looking to shake off its …

Marketing

Brand Image vs Brand Reality in Mike Jeffries' Led Abercrombie & Fitch

Problems with Abercrombie's brand are more than its CEO.

<i>This article originally appeared in</i> Business Insider.<p>Abercrombie & Fitch CEO Mike Jeffries is out after a controversial two decades with the brand. …

Abercrombie Gives Itself a Makeover in the Face of Fast Fashion

Vultures have been circling around Abercrombie for years, ever since the company announced its plans almost two years ago to close more than 150 …

Abercrombie & Fitch

The Unbearable Whiteness Of Abercrombie & Fitch: In A Multicultural Era, Can This Branding Still Work?

Abercrombie & Fitch Co., the preppy American retailer, was valued at $5 billion in 2006. Since then, it has endured a plunging share price, the …

Here's Why Abercrombie & Fitch Is Ditching Its Logos

Abercrombie & Fitch was “the brand of the moment” a decade and a half ago. Sales of its preppy clothes had jumped into the billions, teens had ranked …

Abercrombie & Fitch

Department Store Mission Statements

• Share<br>• Flip<br>• Pin<br>• Email<p>Updated December 16, 2016<p>01<p>Nordstrom Stores Mission Statement — Support the Employees Who Service Customers<p>It seems like every …

Will New Brand President Make A Difference For Abercrombie & Fitch?

For some time now, Abercrombie & Fitch has been struggling to attract customers who have lost interest due to its weak inventory management, premium prices, slack response to changing fashion trends and fierce competition from fashion-forward brands. While its brand image has taken a beating, due …

The Rise and Fall of the World’s Most Hated Clothing Brand

You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their …

Advertising Industry

Abercrombie & Fitch: A Sad Lesson In Branding

Abercrombie & Fitch is often on my radar - not because I wish I was young enough to be a target customer, employee or even a model but because it did everything "right" from a branding point of view yet continues to suffer financially.<p>Abercrombie & Fitch products are made from high quality …

Why Abercrombie & Fitch Isn't 'Cool' Anymore

This is well below the $982.4 million analysts expected - causing its stock to fall 13 percent.<p>Revenues had already tumbled quite a bit from 2012 when it had over 1,000 stores and $4.5 billion in sales.<p>This was predicted in a post I did over a year and a half ago.<p>Why the great fall, and what does …

Abercrombie & Fitch’s decision to ditch its logo is unlikely to revive the brand

Media & Tech Network,Marketing & PR,Media,Advertising,Retail industry,Business,Fashion,Life and style,Zara,H&M,Social media<p>The problem the retailer faces is not that teens don’t like logo apparel, but that they’ve fallen out of love with the brand

BrandIndex: Abercrombie & Fitch hat es übertrieben

1 / 6<p>Riesenandrang zur Eröffnung im Jahr 2011: Die ersten deutschen Kunden warteten vor der neuen Filiale von Abercrombie & Fitch auf der Königsallee …

Hollister & Abercrombie: Der letzte Schrei, er ist vorbei

Wer rein will, muss sich erst einmal in die Schlange stellen und warten, bis der Türsteher ihn durchlässt. Drinnen ist es dunkel und die Musik so …

Schlangestehen für Marken – warum tun Konsumenten das?

Wer kooperiert, gewinnt: Während des Schlangestehens befolgen Menschen besondere Verhaltensregeln, für die sich auch die Wissenschaft interessiert.<p><b>Ob</b> …

Abercrombie & Fitch: Wie die Kultmarke sich selbst zerstört – Brand Trust Insights

Begehrenswert, weil direkt aus den USA: Lange galt die Modemarke Abercrombie & Fitch in Deutschland als besonders attraktiv, weil sie nur in den …

Scharf!

- Bevor man den Laden im Einkaufszentrum sieht, riecht und hört man ihn. Da ist der süßlich-penetrante Duft. Und da ist die wummernde Musik, die in …

Abercrombie & Fitch

In der Ausgabe 2/2012 beschrieb brandeins-Autor Steffan Heuer die Modemarke Abercrombie & Fitch. Schon damals verlor A&F an Bedeutung und schlitterte …

Abercrombie & Fitch still isn’t in fashion with today’s teens

Abercrombie & Fitch (ANF) is still struggling to get back in style with today’s teens, as the retailer reported sales for the fiscal third-quarter …

Abercrombie & Fitch turns to price cuts, outlets to escape its own hot mess

“That wasn’t too painful,” Abercrombie & Fitch Chief Operating Officer Jonathan Ramsden could be overheard saying to his colleagues at the end of the …

These Are the Last Abs You'll Ever See at Abercrombie & Fitch

Hoping the shift in marketing would win back teen shoppers, Abercrombie's billboards and website started featuring clothed models instead of bared, …