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Peter Peverelli

Peter Peverelli combines very different fields of expertise: China and organization theory. He started learning Chinese at an evening course at age 14, while still in high school. He studied Chinese Language and Culture at Leiden University (1974 – 1979), which included a year in China (1975 – 1976). After a period of academic work in Leiden (1979 – 1982) and Beijing University (1982 – 1984), he decided to shift his career to the commercial world and joined Gist-brocades N.V. (now part of DSM) in 1985. He received his PhD Lit. on a "The History of Modern Chinese Grammar Studies in 1986. He was stationed in China for the company from 1986 to 1991, after which he established his own consulting practice, advising European companies in their long term relations with Chinese partners. Meanwhile, he had starting acquiring academic knowledge in business administration through self-study, which led to a second PhD (Cognitive Space - A Social Cognitive Approach to Sino-Western Cooperation) in Business Administration

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