Peter Kloprogge

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comScore, Inc. on Twitter: "MRC Grants comScore Accreditation for Media Metrix. Read more: https://t.co/7a3eGVsgNk https://t.co/6uc88fzVSs"

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ANA identifies focus on customer journey

MIAMI BEACH, FL: Marketers are increasingly focused on the customer journey but often struggle to understand how consumers make decisions, according …

Miami Beach

Neustar Buys MarketShare Partners for $450 Million

Advertising technology company Neustar announced today that it is acquiring marketing analytics company MarketShare Partners for $450 …

A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry

It's been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last …

The new consumer decision journey

For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting back.<p><b>The flare-up</b> …

Twitter steps up India TV links

MUMBAI: Twitter, the microblogging site, is seeking to put itself at the heart of the content strategies of India's broadcasters, a leading executive …

Social Media

ComScore to Acquire Rentrak and Take on Nielsen

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on …

The Fake Traffic Schemes That Are Rotting the Internet

The euphoria escalated again around 2010 with the arrival of programmatic advertising, a typically banal industry term for what is, essentially, …

Facebook offers new TV ad tools

GLOBAL: Facebook is rolling out four new upgrades to improve the buying, planning and measurement capabilities of its advertising suite, particularly …

AdTech

Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets

For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated …

Infographic: How Twitter Is Reshaping the TV Landscape

TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from …

Marketers lack confidence in KPIs

LONDON: Most marketers in the UK find it more difficult to measure the impact of branding than direct response and many lack confidence in the KPIs …

Marketing

Elasticity: marketing's magic metric

LONDON: Elasticity is a misunderstood and neglected metric that can help marketers choose the best prices, the best promotions, the best media and so …

Elasticity

The problem with agencies and tech vendors: They don’t understand the business of marketing

It’s the greatest challenge facing the marketing world today and can be summarised in three points:<p>Agencies don’t understand brands, and continually …

Day One at Dmexco: Nielsen-Knocking and Measurement Woes

It started with the opening keynote by Martin Sorrell, CEO of WPP, one of the largest agency holding companies in the world. "The traditional model …

MEC Velocity predicts how consumers shop

comScore Introduces Syndicated Product to Combine TV and Digital Audience Metrics

comScore, Inc., a media measurement and analytics company, today announced that Xmedia, which provides a total view of the consumer by measuring …

Windows of opportunity: How Konrad Lorenz's Nobel winning work can be applied to advertising

Advertising has benefited significantly from the application of Daniel Kahneman's research into behavioural economics. However, Kahneman is not the …

Weight Loss

comScore Rolls Out Cross-Media Service: Measures Unduplicated Reach Of TV, Digital Audiences

comScore, which holds its annual industry summit in New York Tuesday, this morning announced the rollout of a cross-platform audience measurement …

Advertising Industry

Horizon Launches New Media Agency With Innocean, Takes Hyundai Account

Bill Koenigsberg, CEO and founder of U.S. independent agency giant Horizon, has inked a deal that in one fell swoop creates a new media agency, …

Should Effective Frequency Planning Make a Comeback?

The media planning profession has been kneeling at the altar of Recency theory throughout the new millennia thanks to the ground-breaking work of …

The Truth About Customer Experience

Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are …

Ads hit their mark on mobile as often as desktop: Nielsen

The number of ads that reach advertisers’ intended audiences on mobile (44%) is nearly the same as the number that find the mark on desktop (47%), …

AdTech

Marketing has discovered neuroscience, but the results are more glitter than gold

The idea behind neuromarketing is that the brain can reveal hidden and profitable truths, but this is misleading<p>Marketing has discovered neuroscience and the shiny new product has plenty of style but very little substance. “Neuromarketing” is lighting up the eyes of advertising executives and …

Ten new marketing concepts your company needs to understand right now

The basics of marketing will, for the most part, stay the same but the landscape is continuously evolving. Technology is speeding everything up and companies who want to get the message out about their business need to constantly educate themselves on new trends. Here are ten key concepts you need …

Why FX Chief John Landgraf's Warning of a TV Content 'Bubble' Has Jolted Industry

TCA 2015: “My sense is that 2015 and 2016 will represent a peak in U.S. TV, and afterward we’ll see a decline,” the executive says<p>FX Networks CEO …

Official opening of Pointlogic's new headquarters in Rotterdam. http://t.co/jAsBJqOUp7