Peter

594 Flips | 15 Magazines | 3 Likes | 11 Followers | @Peter660e | Check out http://CreativeShooter.com

The Smartest Marketing Strategy: Agile Marketing

One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the …

Marketing

Facebook Plans to Roll Out a New Influencer Marketplace Platform, Expanding Collaboration Options

With influencer marketing on the rise, and with Facebook trying to find new ways to lure more influential creators to their network (particularly …

Marketing

Anchor Text Optimization - The Ultimate Guide for 2018+

<b>(Updated for 2018)</b><p>Hands down, the most important skill you can have when it comes to offsite SEO is anchor text selection.<p>Having the correct anchor …

SEO

12 Strategies For Local Brands To Stay Relevant On Facebook

The social media giant has vowed to make local news a priority, making your ability to reach your local customer base through the platform a little more difficult in the future.<p>You need to be proactive in your approach and consider that you have news to present as well. Keeping your posts about …

Marketing

How to Create Pillar Content Google Will Love

You’re at the bottom of the mountain you’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how …

Dental Care

6 Social Media Tools to Help Grow Your Small Business

As a small business owner, you have to take care of a lot of stuff, and often social media marketing is not on top of your to-do list. You could hire …

Infographics

Planning your Digital Marketing Budget for 2018 - Gruen Digital Marketing Agency

With Fall in our midst and Winter just around the corner, we may not be ready to say goodbye to 2017 just yet. But a savvy businessperson knows that …

Marketing

7 Ways to Target Website Visitors With Facebook Custom Audiences

Are you taking full advantage of Facebook custom audiences? Wondering how to retarget prospects on Facebook based on their activity with your …

Marketing

This founder went from scooping ice cream to running a $250 million startup that caters lunch for Salesforce, BuzzFeed, and Fandango — here's how he did it

ZeroCater, a startup based in San Francisco, makes lunch magically appear at startups and corporate campuses from Los Angeles to New York. It takes care of the logistics of office catering by being the middleman between customers and its network of over 500 restaurants.<p>Before founder Arram Sabeti …

Startups

The Updated Guide to Facebook Ad Placements [Infographic]

Recent changes to Facebook's algorithm place more importance on friends' updates than those of business pages, so "boosting" your posts (i.e., …

Facebook Ads

What Is Influencer Marketing & Why It Matters | A Brand’s Guide

Look at your social feed today and you’ll find many posts featuring some form of influencer marketing. Breathtaking lifestyle imagery, the latest …

Marketing

5 Blockchain trends influencing the future of social media marketing

If you want to prepare yourself for the future of blockchain-enabled social media marketing, the following are five trends you should be tracking closely:<p>1) There is growing interest in verified online identities. With massive bot problems on social media platforms like Facebook and Twitter, …

Public Relations

How to Use Facebook Ad Dayparting to Optimize Your Results

Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this …

AdWords

The Complete Guide to Direct Traffic in Google Analytics

When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.<p>The first is that it’s caused almost exclusively by …

Facebook Revamps Privacy Settings Menu in Response to Outcry

Facebook Inc. is moving to untangle its often bewildering array of privacy options as the social network struggles to contain the damage from a …

Social Media

How To Disable Facebook’s Data Collection Setting, Including Phone Call & Text Logs

On Mar. 25, Facebook acknowledged that as part of their data collection process for Android users, those who downloaded Messenger on their phones and …

11 Slack Communities for SEOs and Digital Marketers (That You Should Join Today)

Slack is one of those messaging apps. It’s a place where you can communicate with various teams, collaborate on projects, and much more. But what are …

The 2018 Guide to Google Webmaster Tools – Google Index, Crawl, and More

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster …

SEO

10 digital tools to grow your Instagram following

Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much …

95 Simple Ways to Generate Massive Amounts of Website Traffic

rawpixel / PixabayI’ve put this comprehensive article together to help you cut through the marketing hype and crap that’s all over the social media …

Marketing

Google's productivity suite now shows who viewed your files

If you've ever worked on shared documents, you know the potential for confusion: a coworker may harangue you over an old file without realizing that you made changes hours ago. That shouldn't be a problem with Google's G Suite in the future. Google is introducing an Activity dashboard for Docs, …

The Ad Formats and Categories Consumers Like Most

Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.<p>The report …

Why Facebook Messenger Will Dominate 2018

When Facebook released Messenger in 2011, most people weren’t aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: …

How to Drive Meaningful Interactions in Facebook Groups

Are you struggling to get visibility on Facebook? Wondering how a Facebook group could help? In this article, you’ll learn how to use a Facebook …

Facebook Live

How Brands Can Take Advantage of Instagram Stories

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily …

Unleash the Power of Geotargeting for Your Facebook Ads

From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every …

Snapchat is finally giving influencers data about their posts and followers

The data might help Snapchat’s stars cut better deals with advertisers.<p>Snapchat is finally giving its most popular users data about their posts and followers — data that could help them make more money from brands that want to work with them on partnership deals.<p>Since the beginning, Snapchat has …

Marketing

5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In for 2018

Between Generation X, millennials and Gen Y, marketers are getting pulled in every direction.<p>Take the millennial segment of 18- to 34-year-olds. At …

12 Marketing Trends To Take Advantage Of This Year

The world of marketing is constantly changing, especially in the modern era of social media, automated ad tech and audience analytics. Brands need to stay on top of these changes to successfully reach their audiences, especially as consumers become savvier and more skeptical of advertising.<p>Because …

Marketing

11 Secrets to Memorize Things Quicker Than Others