Pete Banicevic

42 Flips | 4 Magazines | 1 Like | @PeteBanicevic | Keep up with Pete Banicevic on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Pete Banicevic”

How to Make Millions Online Through Influencer Marketing

And why you don't need big-name influencers to do it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As the world of marketing continues to change, brands must constantly identify new ways of engaging with customers and driving sales. With the rise of social media and technology in …

Public Relations

5 websites that will sharpen your storytelling

One of the many hats PR engineers wear is storyteller. Between juggling data, gathering insights and managing relationships, how can PR pros find …

Public Relations

8 Online Influencer Marketing Companies You Need to Know

These agencies will help your brand stay approachable and authentic.<p>Influencer marketing is by far the fastest growing marketing channel this year, and it doesn't show any signs of slowing down. A 2015 poll by eMarketer showed that 84 percent of marketing professionals planned to launch at least …

The Scary Truth About Your Social Media Strategy

Six surprising yet effective ways to get your online fans to love your company.<p>On Facebook, The Walking Dead Season 7 premiere saw more than 7.7 million users drive more than 32.1 million interactions, according to <i>AdWeek</i>. With Halloween right around the corner, how might you use what your customers …

Social Media

To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you run any type of online ad to increase traffic to your website, where do you send that traffic? Are you directing people to the homepage or other generic page? Stop wasting your money, and pause any paid promotion you have going …

Marketing

The 23 best business books to read this summer

Summer's officially begun, and that probably means you're going to need something to read on your next trip to the beach or for the long flight to your vacation destination.<p>You'll be kicking back, but might as well bring something educational to accompany that magazine you picked up at the …

Penguin Random House

2,300 years later, Plato’s theory of consciousness is being backed up by neuroscience

In 2008, neuroscientist Giulio Tononi at the University of Wisconsin-Madison’s Center for Sleep and Consciousness put forward his “integrated information theory,” which is currently accepted as one of the most compelling explanations about what consciousness is.<p>One of the central claims of the …

Consciousness

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

Seven Reasons You Should Be Implementing Experiential Marketing Campaigns

While traditional advertising campaigns have boded well for brands in years prior, it’s time to incorporate an element of interactivity through experiential marketing campaigns.<p>These types of campaigns offer a unique advantage over going the more traditional route in that they offer your audience a …

50 essential free resources for your graphic design projects

When it comes to being a designer, you’ll always need to stock up on graphics, stock photography and fonts as well as rely on other helpful tools to …

How Neuroscientists Explain the Mind-Clearing Magic of Running

<i>By Melissa Dahl</i><p>A good run can sometimes make you feel like a brand-new person. And, in a way, that feeling may be literally true. About three decades of research in neuroscience have identified a robust link between aerobic exercise and subsequent cognitive clarity, and to many in this field the …

The Brain

3 missteps to avoid at all costs when building a minimum viable product

So… your brilliant idea for a web or mobile application is going to completely change the way consumers or businesses [fill in the blank]. Great! But the days of investors cutting checks for ideas with zero validation are a fading memory.<p>Today, investors more often commit money to scale companies …

10 TED Talks to Inspire the Stressed and Lonely Entrepreneur

A researcher who studies human connection, Brene Brown did a TED talk in 2010 about her findings in the areas of vulnerability. When it went crazy …

35 Outstanding Podcast Picks From Entrepreneurs Like You

These favorite podcasts were chosen by the real experts (a.k.a. the entrepreneurs who love to listen).<p>I thought it would be fun to create a list of popular podcasts, but download numbers can be skewed so who's to say what's popular? With that in mind I reached out to my list of peers, clients, and …

How to Idiot Proof Your Ad Campaigns

Marketing promotion sucks when you treat people the same.That goes for conversions, and it goes for advertising too.But the minute things start to go …

Marketing

20 Young Entrepreneurs You Need to Know in 2016

These young and notable entrepreneurs are making a difference in the arts, retail, media, and technology.<p>You don't need decades of experience to launch a company.<p>In fact, Millennial entrepreneurs are making a huge impact in various industries, including tech, consumer finance, fashion, and …

This Should Be Your No. 1 Focus When Starting a Business

<i>The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

1 Million Cups

Developed by the Kauffman Foundation, this site is a weekly presentation that educates and connects entrepreneurs.

Entrepreneurship

Four ways service firms can innovate

Something that surprises me is how often I hear executives in service-based companies say they can't innovate because they are in services. They say innovation is more suited for product companies and not so much for services because services don't need to change as often as a product does. They …

33 books everyone should read before turning 30

While the only way to learn is to survive the inevitable cycle of successes and failures, it is always useful to have some guidance along the way.<p>To help you out, we've selected some of our favorite books that likely never made your high-school or college reading lists.<p>It's an eclectic selection …

Books

How to Naturally Release DMT from the Pineal Gland

The work of Dr. Rick Strassman has illuminated many of the mysteries long kept by the ancients to modern science and the general public, somewhat …

20 of the best books by the most influential thinkers in business

Since 2001, the Thinkers50 organization has hosted what the Financial Times has dubbed the "Oscars of management thinking," an award ceremony for the top 50 management thought leaders whose work has most affected the business world.<p>From elite business-school professors to insightful career coaches, …

Self-improvement

LinkedIn may be irritating, but it knows how to make money

LinkedIn gets a lot of grief from the technology press, and even from many of its own members, for being unpleasant to look at, difficult to use, and …

This is the type of person you should never do business with

<i>The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely</i> …

A master list of free tools for lean startups

Any entrepreneur worth their salt will be excited at the thought of accessing free yet functional tools. Been there, done that, and having run from …

The 18 best 'Shark Tank' pitches of all time

While each Shark may have their own method for evaluating whether a company is worth an investment, they all agree on the fundamentals of a great pitch.<p>In the best pitches, entrepreneurs sell themselves as much as the product and are prepared to answer any question. The pitches are concise and …

Entrepreneurship

All Entrepreneurs Should Watch These 6 TED Talks Right Now

When starting a business, you need all the help you can get. Use these six TED Talks to help guide you on your entrepreneurial journey.<p>Some entrepreneurs are fortunate enough to have connected with a valuable mentor to guide them as they jumpstart a new business idea or venture. The wise words of a …

Building a Medium viable product

Over the past five months, I took an inkling of an idea, used Medium to test its viability and grow an audience around it, and launched a product.<p>If this project is a marathon, I’m probably just approaching the starting line now — so there’s a long way to go — but I’ve worked hard to get here and …

Product Management

The 50 Startups That Launched At Y Combinator Summer 2015 Demo Day 1

Hardware took the spotlight at today’s Y Combinator Demo Day, reflecting a major shift of the accelerator beyond the cliche mobile app startup. Out of the 50 companies from the Summer 2015 batch that demoed on the record today, 20 featured hardware. What was formally the Demo Day lunchroom has …