Cathy Erickson

17 Flips | 3 Magazines | 19 Followers | @PetExpo | Keep up with Cathy Erickson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cathy Erickson”

A working life: the head of pets

Veterinarian Maeve Moorcroft is responsible for all areas of health and welfare for the thousands of animals that pass through the doors of nationwide chain Pets at Home<p>"Sorry to keep you waiting. My snake is about to shed." In 25 years of writing this is certainly the most unusual excuse I have …

10 Cool American-Made Products

This story originally appeared on CNBC<p>After the deadly collapse of a garment factory building in Bangladesh, more people are asking questions about overseas-made products, including apparel often linked to sweatshops and unsafe working conditions.<p>Despite the growing appetite for domestically-made …

Top 5 Ways the iPad can be Used at Trade shows

iPads are becoming an important tool to have at your trade show. From demos to lead retrieval. Learn more tradeshow tips on our blog: http://www.bartizan.com/blog/<p>What you’ll learn:<p>Why you NEED an iPad if you are in the trade show business. The iPad will change the way that we experience and …

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6 Rules Of Trade Show Guerilla Marketing

I always enjoy a great guerilla marketing story, such as TestFlight’s use of <b>T-shirts and Tacos</b> to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference.<p>Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator <b>Central Desktop</b> made at the April 2012 San …

How a trade show can live in real world and online

On Sunday, I landed in Las Vegas to attend the 2013 International Consumer Electronics Show. At the world's largest technology trade show, I was looking forward to a jam-packed week of announcements and innovation, as CES sets the tone for technology this year.<p>With more than 3,250 exhibitors and …

Why You Stink At Trade Shows

We’ve all attended a lot of trade shows. Some business owners know how to use these events to find new prospects and build relationships. Others just plain stink at it.<p>Here is how not to be that person at any trade show, convention or business conference you attend and what to do instead:<p>1. <b>They</b> …

Lessons in Customer Engagement from the Detroit Auto Show

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The North American International Auto Show (NAIAS) rolled into Detroit this week and turned its high beams on one of the country's largest industries. From electric to hybrid, high-performance to utility, the best ideas in motor vehicles …

How To Commandeer a Trade Show: 4 Tips | Inc.com

Here's a typical scenario faced by many young companies: You want to raise awareness of your company at an upcoming industry trade show, but you don’t have much money to spend. You know that participating in the tradeshow is the most effective option, but you can afford neither the high cost of …

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Online Trade Show Directory

<b>Startup Costs:</b> Under $2,000 <b><br>Home Based:</b> Can be operated from home. <b><br>Part Time:</b> Can be operated part-time. <b><br>Franchises Available?</b> No <b><br>Online Operation?</b> Yes<p>Worldwide, more than 100,000 trade shows take place annually. Thus a very exciting and potentially profitable business opportunity exists--an online …

Making Trade Shows Work For You

Showcasing a product or service at a trade show can be a valuable investment, but it can also be expensive. Many entrepreneurs have asked me if the price is worth the benefit. The answer really varies depending on the type of trade show and what someone hopes to gain from it.<p>In fact, I’ll be taking …

10 Questions to Ask When Preparing for a Trade Show

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For any small business, trade shows can provide an effective means of spreading brand awareness, getting your product out in front of a target audience and meeting with current or potential clients. But there’s much more to it than …

How to Strengthen Your Sales Funnel Via Trade Shows

Participating in a trade show generally requires a significant commitment of your time, money and resources. However, if you plan well, you can supercharge your sales funnel through trade shows.<p>At Jifflenow, we have powered meeting management solutions for dozens of Fortune 500 companies for the …

3 Trade Show Secrets to Make Your Exhibit a Success

A Good-Looking Trade Show Exhibit Isn't Enough<p>Share<br>• Flip<br>• Pin<br>• Email<p>Updated November 08, 2017<p>You never get a second chance to make a first impression. …

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In Honor Of CES 2014, Trade Show Booth Marketing Tips

Are you planning on doing a tradeshow this year as part of your marketing plan? The International Consumer Electronics Show, or CES, the largest tradeshow in the world, just wrapped up a few days ago in Las Vegas. Given the fact that there were 1.75 tweets per second related to #CES2014 according …

Flipboard for Photographers and Photography Lovers

Inside Flipboard / July 16, 2013<p>“Flipboard For You” is our bi-weekly series highlighting how different groups of people can make the most out of …