Pertti Ura

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Human bias is a huge problem for AI. Here's how we're going to fix it

Machines don’t actually have bias. AI doesn’t ‘want’ something to be true or false for reasons that can’t be explained through logic. Unfortunately human bias exists in machine learning from the creation of an algorithm to the interpretation of data – and until now hardly anyone has tried to solve …

The 5 biggest takeaways from Mark Zuckerberg’s appearance before the Senate

Nintendo will release five smartphone games by 2017

Nintendo's first smartphone game is due out by the end of this year, and more are soon to follow. In a meeting with investors following the release of the company's 2014 earnings, CEO and president Satoru Iwata (above) said that approximately five mobile titles will be released by March 2017.<p>"You …

What Do Chief Sustainability Officers Actually Do?

More and more companies have a senior executive in charge of sustainability, but that doesn't make those companies automatically green.<p>The country’s first Chief Sustainability Officer was appointed in 2004, at DuPont. Today there are more than three-dozen public U.S. companies with a position with …

Sustainability

30 jobs in the PR and marketing world

Good news for PR and marketing pros who are also technophiles: The technology industry is growing by leaps and bounds, which means positions will …

Google's plans for a massive, futuristic new headquarters gets derailed thanks to LinkedIn

Function wins over form<p>Google's search for a place to build its giant and oddly mysterious glass utopia will have to be somewhere else than Mountain View's North Bayshore district. In a vote from the area's city council last night, the group decided that LinkedIn and <i>not</i> Google will get the majority …

Collaborative Social Responsibility: The Real CSR

Consumers increasingly want to give back, whether that means donating to their favorite nonprofit or buying a product from a responsibly-deemed company that partners with a NGO for a good cause; businesses have taken notice, which is why the growing corporate social responsibility (CSR) movement is …

Businesses can be more ambitious when it comes to CSR

Community programmes developed by business should aim not just to do good but to be innovative and influential.<p>In the context of greater transparency, rising public expectations and pressing social, economic and environmental issues, corporate responsibility matters more than ever.<p>But debate can …

Sustainability

The ABCs of Transformational CSR

<b>By Julia Howell, Partner, Corktown Seed Co.</b><p>You’d be hard pressed to find any mid- to large-sized company today that is not paying some mind to its …

Practising social responsibility without the CSR label

Mexico's small and medium sized enterprises account for more than 99% of the four million businesses in the country, generate 52% of GDP and provide 72% of employment. The government's business accelerator programme supports these SMEs by funding institutions that can help the sector grow by …

CSR

Too Many Feelings and Not Enough Facts in CSR Strategy

Do we really care about how companies treat their employees? How they engage with local communities, and how ethical they are? Does it make a difference when we consider buying their product or working for them? Companies make the bet that it matters. They spend millions on CSR (Corporate Social …

The Noob Friendly Guide To Link Building

David is the owner of Top5SEO and a white hat SEO evangelist. SEO case studies make him a lot happier than they should, and he has a tendency to …

5 Ways to Take Your Pinterest Marketing to the Next Level

Shares 6K<p>Do you use Pinterest for your business?<p>Are you ready to take your Pinterest marketing to the next level?<p>Most companies open a Pinterest …